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Show 191G MAXWELL IS RtEADY FOR PUBLIC New Models Arrive in Salt Lake, On Exhibition at Lincoln Garage All the genius of the des going and manufacturing organuat ons and all the immense phj s cal and financial re sources that it commands have now been concentrated by the Maxwell Motor company in the production of one refined chass s which for 1916 will be avaiable in five different "body types E E Thompson assistant supervisor of coqst territory for the Maxwell Motor Sales corporat On sajs The Maxwell company for 1916 has not departed in any vay from its original policy laid out nearly three years ago of build ng one chass s and develop ng that to the highest po nt of effic ency Not only does the Maxwell advance "nto a still more command ng po , s tjon through be ng stepped up as a larger and better de veloped ca and that w thout in creasing the wheelbase at all and t with an addition of only 100 po nds in veight but it adds the d gnity of becoming a complete Each s cceeding ye&r has seen marked improvements in the Max well 2o ' although there has been no radi al change in the gen eral construct on or the chass s But the closest attention to the smallest and seem ngly most trivial deta 1 has brought the Maxwell 25 gradually up to its present standard of motor car per feet on and effic ency There was a t me when it was taken for g anted that a low priced car necessarily had to be, cheaply constructed and Incom plete in equipment and cpn veniences but that t me is past The 1916 Maxwell 25 has all of the up to the minute con veniences, is complete m equip ment and its des gn and mater als of construction are of the mos( approved and highest gratie Just take for instance the vis ble improvements demount M - .,4.1. t r ed on the rear one man top the latest improved windshield the beautifully des gned improved in strument board with all instru ments mounted on the dash and set in flush w th the board 1 no leum covered running boards and footboards h gh narrow rad ator with increased radiation surface and also the higher hood with vents in the s des The body of the five passenger tounnc car is exceedingly roomy being much wider w th ample room for three full sized passengera to ride com foftably m the rear seat. The body too is longer with, wider doors and plenty of leg room for the driver The style and appear ance of the car ts lines are in keeping with the generally ae cepted body style for the 1916 season a new stream like effect sometimes referred to as ' yacht 1 ke The back of the front seat is covered to within a few inches of the top to protect it from uns ghtly scratches Pockets are placed m all four doors for convenience. But the real pride of the Max well company is in the Improve ments in the mechanical construe tion of the car, which are not visible but which make for E -eater effic ency of performance arger valve openings and a par t al rearrangement of the des gn of the four cylinder blook motor result in more power and more re spons ve act on The fly wheel and clutch are now completely in closed and run in a bath of oil, protecting them from dust and gr t reduc ng wear increas ng efficiency and producing qu et ac tioa The tun he gears are separately housed The spark plugs are placed practically id the cen ter of the combust on chamber rendering the performance of the motor more snappy than ever be fore The Maxwell factory is at the present time shipping close to 200 1916 Maxwells per day and this product on schelule is be ng in creased as rap dly as tbe 1 m t of human poss b lit es w II pern t Thev now have the necessary eg pment for the production of 600 cars per day if the demand warrants it Mr Thompson says the agency Is open in this territory but until the Maxwell se es a proper ho e tho cars v 11 be on exhibition at the Lin coin garage on West Temple street |