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Show SIMPLICITY IU . MOTOR CAR IIS Lightness Also Trend of Times, Says (aoodyear Company Official. "The trend of automobile rirn design is touurd Hiinplicit v and lightness," miys K. . Hall of lie Coodyard Tire & I Cuhber company ciiginrerliig depart- nn-nt. Ho continued: This dtu idopnwnt towurd light- i mi will be hailed with d'dight by many nulunmbili) inaiiur'ai-iurers, ton ding, as it does, to reduce car weight and tiro expense. The rims now lning placed before the dr-ahrti for thin ycur'a sidling hamiunie with tlie principle sought by many car makers. It is the consensus of opinion among dealers and in a n n fncturera that the transition from the cumbersome, cum-bersome, Chinene -puzzle rim, with its many complicated purta, to the simplified tyjm, will Moon bo ef feeted. Our quirk-detachable rim hhowH this trend to a higher degree than any o far displayed. The aide ring and the locking 1 lunge are combined and can be Miupped olf the wheel iu an instant and oil slips the tire. After the tire is ro- 1 p larcd, the side f la ng snaps into jdare without, effort. Fnllowing as it does a period of economy tehts to determine tire expense, thn f-im-plitied type comes at a mint opportune oppor-tune t ime. This rim deM7n also giyos to rim sales that air of newness new-ness t hnt is so esc nt ml to a successful suc-cessful selling season. With our detachable demountable rirn you can not o; ly slip a tire on and off quickly, but vou can remove th tire and iis rim frorn the mounting, mount-ing, and replace it witii an extra tire on an extra rim. The rim baes of both types are hoiid, weatherproof weather-proof and waterproof, eliminating the split that punctures t ubea and destroys the truenesp of the rircuin-fTen rircuin-fTen -e. ' ur fa-tener is designed to we lye the demountable rim on the wheel m tihtly that no squeaking squeak-ing can result from the play of the rim on th felloe. Wo now have co-i tracts with manv laree automobile manufacturers manufactur-ers for ib'odyear rim equipment. The two-pi'"e rim is ho simple that upon demount ration its virtues are apparent, and dealers want it. Our rim department is operating to its full capacity in ordr to satisfy the demand for rim equipment on this neason 's cars. |