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Show The First Essentfal in Ford Equipment By the Oxl Philosopher ' "My car doesn t run right hasn t run rlgnt since the first week that I tousht it. I get tired of hearing Jones and Smith brag about th way their cars run. I wish I could brag too But I cant. This Is what a Ford user said to me last week and y s 1 decided to Investigate his case "Well my friend, said X, "what 9 kind of oil did you select for your car? 01 just ordinary oil. I don t re member the name fact Is I dldn t pay particular attention to see if it had a name That was all I needed to know I then said You have neglected the most Important and vital Item of your entire equipment Be sure of vour o 1. then go ahead that s my advice me nrst tiling Jones and Smith d d when they started their Fords was to eet a can of "Ford Special" and they have used no other brand In their can since. Tou see It requires a specially made oil to meet all the requlremen e of a particular car The lubrication of your motor depends upon the sp ash feed. If the o 1 is too th ck It w c og and stick and wl 1 not reach a the moving parts nor w 11 It bur clean when in the combus on cham ber If it Is too thin t lacks the body to resist heat it must be just right With an Improperly lubricated en gine you gradual y get that pound ing" noise real ev denee that o d Jinx Friction has been at work Carbon deposit w 11 be found on the valves and on the cy nder walls Bach day s grind ng takes your ea earer the scrap pile The thing to lo Is to use Simplex Ford Spec al and don t le them se 1 you any her brand Then Judge the res Its for yourself If yo r dea er a o t f stock phone the Utah O Re g Company Main 617 and you will bo supplied. Mb e appearing on tbe an omob 6 Paget, pub lahM nawa bu uade bo ooea aw pasted by DOtnH a aaa f ed aa advertla US becauae he dea ora ment oned a y an ad n aootbe part of tbe pape In no aenaa are he e p pa d ad e name a j 5 Experienced motor sts r- 55 will tell you that G & J ' N bby Tread Tires af f-j ford you real protect on j i against sk dd ng and that ." ' ' they are the tires you can i . depend on. rSS G & J 3 B"NobbyTread"g - - are now soli under their regn r-- lar warranty perfect wo k tsfcjjpg jT'-TTj nianih p and material BUT any a dj ailment it on i ba i of r r-i H 5,000 Miles H -"" INTER MOUNTA N ELECTR c CO '"' . (.j B i, gxif11 8UPyjj Tot a Sprained Ankle Tf yn will got a bottle of Chamber la s L ncot and obser e tho di oc tionB ven thorowlth fa thfully, you w II ro over n much loss time than is usually required. ITor sale by all dealers (Advertisement) A New N Type53 i Eight-Cylinder Cadillac 4 THE new Eight Cylinder Cadillac is ushered in on the heels of the most impressive success ever recorded m the motor car industry .It follows a car which has entrenched itself in a positive position of pre-eminence The whole country now knows that the number of cars which are even Candidates for com panson with the Cadillac has been narrowed down until they can be counted on the fingers of one hand The country no longer asks if the Cadillac is as fine a car as some other but miuires instead what other cars compare with the Cadillac and how If public opinion could be translated into a few simple words it would doubtless result in the statement that there never has been a motor car equal to the Cadillac Eight either in performance or in stability It is this kind of a car this one example of V type efficiency, demonstrated by a year s experience which the new Cadillac succeeds It succeds a car which many thousands of people believe to have been the best car which the world had yet produced , i The new Cadillac is the fruit of experience acquired in the building of 13 000 V type Eights, and of their service in the hands of 13 000 users We believe that in this new car the Vtype engine is developed to a point of excellence which even the most conscientious effort to equal cannot T each in many and many a day A year ago the Cadillac Company was blazing new paths of progress It pioneered new principles and new processes pushing them to a point of certainty before its first V type engine was marketed Nothing can take the place of tfiat hard and painstaking period of invention, selection, re-jection re-jection adjustment and adaptation As a result there is but one Vtype standard based on extended experience, that is the i Cadillac standard s There is but one V type criterion based on a demonstrated certainty, that is the Cadillao criterion ' I opment must borrow its inspiration I And in that fact lies an exceedingly important consideration In the pioneering process to which we have referred, the problems solved were pceuliar Ml to Cadillac construction I They referred to that intimate relation between all the parts and all the processes of manu facture which make for a harmonious whole ' I The Cadillac transmission and the Cadillac clutch to cite only two of a number of feav I tures were developed with direct reference to the requirements of the Cadillac V type en 1 1 gine and the Cadillac car 1 Their adoption by other makers may or may not be successful IN It is hot the V type engine merely as a type, which has proven such a triumphant suv , cess but the Cadillac Eight-Cylinder V type engine built into a Cadillac chassis according III to Cadillac ideals and as Cadillac artisans know how to build it I That is what we meant when we said that nothing can take the place of Cadillac experience Ml m building 13 000 cars 1 That is why we do not believe that the equal of this new Cadillao Eight will exist for j many a long day 1 J The first Cadillac Eight furnishes for those who would emulate its excellence the one 3 I certain source of V type information based on extended experience j And the second Cadillac Eight with that wonderful experience to build upon, naturally ( I and logically marks an advance over the initial achievement j There are no doubts or uncertainties about it, j Ml Its advantages and virtues are all clear and positive and plain j !t has taken the one safe V type criterion and earned It to the highest pitch, j Jt is twelve months away 13,000 cars 'away from the least or last element of experiment j Its pre eminence cannot consistently be questioned. v j In the face of the widespread adoption of the very principles which produced that pre. j eminence its leadership is not even a subject for discussion 1 ,w believe that the new Eight Cylinder Cadillac embodies the most practical combination M of all around efficiency 1 No really desirable qualities are sacrificed in order that some less essential which provide i more spectacular but empty ' talking points may be exploited We believe that it possesses a maximum of the worth while characteristics which the i most exacting motorist wants in his car power, speed, smoothness, flexibility, ease of operation dercendabilitv and endnr-an " We repeat again we do not believe the equal of this new Cadillac exists , And we do not believe that it can or will exist for a long time to come First Carload Will Arrive Tomorrow. J i SEVEN PASSENGER OAR, $.080 SHARMAN AUTOMOBILE CO 43.45 West Fourth So. Sah Lake |