Salt Lake Herald-Republican | 1920-01-11 | Page 35 | British Merger to Sell Autos

BRITISH MERGERS MERGER TO SELL AUTOS I Seven Oren Companies Organize e. e Combination to Meet Ilse t U. U 5 S. S Trade f- f f ws S London Jan Inn 10 Following tile i 1 amalgamation of or seven soven of ot the larg t British concerns dealing In Ina a automobiles automo bites biles and surd accessories Involving an nu awls la- la vestment of ot a a. program of mass protection Is to be put into effect multitude and nd for the tho to provide o. o cars buck American competition B By Jul July 1923 1933 the new company known as Harper Beam Ltd plans to turn out 2000 automobiles week weekly Within six months It with will will-bo bo be producing cars weekly The amalgamation took In s which hol holds so special metallurgical v pat pat- Harper Sons Son Beam Lt Ltd 1 Vulcan Vulcan Vulcan can Engineering company compan Swift S Ltd British Motor Trading corporation Ltd Har Harvey Frost y company and the Birmingham Aluminum company compan National NaHanni Undertaking Planned Tho The amalgamation says 83 H. H J J. l I Whitcomb chairman n of ot the board boord of or directors Is la a national un undertaking and the first really effective tho effort to place tho tiro British motor car Industry on a a. scale calo of ot production comparable with tho the Immense ac activity I in the United States Wo Yo recognized that In an anIng f Ing aiming to produce cars c an nun lh wo we could not afford to r rely ly Jr guru TIU rother r other firms for tor tho the supply of oC steel or or aluminum magnetos or radiators Saw Sowe So Sa Sowe w we arranged to control all aU supplies s from tram raw rau materials to Jigs JIG's and special cp- cp special cial too tools Is Auto to o He Dc Made Rde for tor It Is a c car r for tor tho the multitude wIth which wo we o aro are conc concerned 7 The Tho Beam Deam car now retails at f Is s hoped to produce product it nt at about Only three types of ot ea car will Ill bo be ma made mado a when the tho full tull pro program ram gets ets und under r a 1 way small cars slightly larger al l' l land l and more costly and truck trucks annually an an- I Jr J r c