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Show 4 , gfc W m j j "Gold! Gold!" I D ACK in the '40's it took months for;the thrilling news f of California's gold strike to crss the continent Today, a few hours after so important a discovery the entire story would be known to newspaper readers fr- throughout the country. ! In the early days, news spread by word of mouth Today the telegraph and telephone speed the message into the newspaper office, it is rushed into type, the paper is W printed and shortly the news becomes public propertv ii There are two kinds of news in the paper. One consists' P" of the affairs of other people; their sayings, doings and fate what they re going to do; things that have happened Fv may happen and didn t happen. ' The other kind of news is about YOUR AFFAIRS That' ! the part you'll find in:the ADVERTISEMENTS There's a lot of valuable news there about things you want or Will want; things that have to do with your own personal ! comfort, convenience and every-day efficiency. Every advertisement carries a personal message to some i one. Many advertisements carry messages of vita Z terest or value to you. 1 ln" j That's why you can'tfford to miss the advertisements. Il Read them. The advertisements are R decidedly valuable to you. m, K ' . t cJSI i |