Ogden Standard-Examiner | 1920-05-30 | Page 19 | Saturation is Yet Far Off

SATURATION IS KELP 0FF When Everyone Drives and No Cars Wear Out Is Ultimate Ulti-mate Point of Industry In reply to the question: "Where 13 the saturation point in automobile sales?" Edward S. Jordan; said: "When everyone drives and no automobiles auto-mobiles wear out." "The tendency, however, is very definitely toward standardization of the Industry. With production still far behind orders, every effort is being: made to bring the number of cars of each individual factory up to the maxU mum of production. Labor conditious in general, lack of materials; and a 1 tightening of the money market hasl caused many plants to fall below quotas set for this 'time of the year. "Consolidation of plants is a problem prob-lem of the .future. The need of today that confronts the automobile manufacturer manu-facturer Is not the market saturation, I but rather, how to produce cars to cover the orders already on file. No I doubt the time will come when the automobile industry will shake down to a few great controlling companies. This Is, seemingly, a long way off, however. "When the. day comes when automobiles auto-mobiles will be bought rather than Isold, then tho test period will have arrived ar-rived to determine how many of the jcars built today can survive without onsoliating with other car manufac-I manufac-I turers. "Such a move would bring production produc-tion up to a higher degree of efficiency and would minimize financial difflcul-ties difflcul-ties which are always so prevalent when supply exceeds demand." 1