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Show A How TO Wrote A CUssified Ad tIiat SELLS! 1 . State tUe item f Tell your readers exactly what you're selling right away. Don't bother with fancy features yet. They don't want to know Its' "Wilson K2S" until after they know It's i a set of golf clubs. 2. CivE ENOLqll iNpORMATiON An ad that's too short becomes expensive If It doesn't sell your Item. They ask, "What kind? What model? Condition?" State the price or say "Make an offer." 1 blue end wWL 0. 7. Be Iionest Don't omit obvious flaws or exaggerate the quality. Your readers want to buy from someone that they can trust. , 4. MaLe sure customers f CAN REAcIl yOU Just a phone number Is enough If you will be home all I the time the ad Is running. If not, your caller may get discouraged and decide not to call back. By adding 1 "After 6 p.m." your customer knows exactly when he I can reach you. 5. Get to tIie poiwT Avoid long-winded language when short phrases will do. I "Super deluxe, attractive blue and white Atlantic bag" f jj can be shortened to "blue and white Atlantic bag." That C J way you -an convey a lot of information while taking I advantage of our Classlgram rates. A weII wrItten clAssified Ad will sell aIjout ANy Item or service you are selliNq ... so use our hANdy ClAssifiEd mailing form. Vernal ExpressAdvertiser Classified Ad Deadline: 11 a.m. Tuesday i V ..- . . . : j ' anK m ft i TScEiets $4.00 Vernal GoW Course ChiSdireni ymidle 12 Free UINTAH BASIN SHRINE CLUB y The Uintah Basin Shrine Club was organized in January, $ Shriners come from all walks of life. Nearly one million 1955 and has a membership of between 55 and 65 members. members make a contribution to the 19 orthopedic and 3 burns ' institutions throughout the United States. The annual cost to provide services at the hospitals is $46,000,000.00. The local club is interested in making a contribution to the entire basin and community affairs. v5 The first hospital was started in 1922 and provides treat- j ment for crippled children and burned children, irrespective of Each year, a contribution is made to the Junior Livestock ( j race or creed, with no cost to parents. show for a beef or a lamb; the Uintah County Hospital; and i various other civic functions. i Utah has the Inter-Mountain unit located in Salt Lake City, 1 I ah, and recently, as many as 5 children from the Uintah Basin Funds received from donations to our annual picnic are fi nave received treatment. sent to the Shrine Hospital in Salt Lake City. Your support to this J i project is greatly appreciated. Children from infancy to 15 years of age are eligible to b fceive treatment for deformities, diseases and injuries of the Many Shrine activities are centered around the Shriner's I bones, joints or muscles. Over 216,000 children have benefited - Hospitals, which have often been referred to as the "World's Trom the hospitals to date. Greatest Philanthropy". |