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Show U FOUR MAKES f MIL RECORD Rational Performance of the Car Receives Instant In-stant Recognition. 3ottcrilI Gives Out Long List of New Dealers Signed Up. ' 'iuHjgli introduced but two months the popularity achieved by tho new k four-cylinder motor ear baa boon j.,c sensational in every town when1 (!vrs have been appointed -anti tbo pub-. pub-. given mi opportunity to see. and try ,i a model, according- to representatives Kotterill Automobile company, dis-;r dis-;r ilory for the Kssex in the intermoun- territory. pcneie-s for tbo Ksscx have been es-jilLsbed es-jilLsbed in Oirdeu. Logan. Focatello. il,0 Vail. Ifwin Fulls. Provo, Kieh- i. Manli, Elko and Uly. In each case j,:,vli;itely after a dealer was appointed y pntterill company had shipped to ow or two models of tbo Kknox." A preventative of the Not terill company 4i, went and assisted the local man in dicing for a special display of the .'mxuihI a demons! i atiuii to all who de-r'd de-r'd to try out the car. Vjocs in every place, has been phenom-j phenom-j accord inp to Krapk Rouerill, man-itr man-itr of the Pot ten 11 Automobile com-i-y. For instance on the firfjt day '"demonstrations, the car being' used it kept pomp constantly from 9 o'clock the morning until after 7 o'clock in e vermis. Nearly 100 person s were tien in the car and shown what it jiild do. i Los:ni witnessed a similar enthusiastic tcruiien for the Essex, numerous dem-vtraiions dem-vtraiions being made the first day. In .t. i telle arrangements for the display ,'ti (Jftuonbtpation were made in the, mid- of the week, and for the following jrdey the dealer there reported that ho id every appointment taken from early jnday morning until late in the evening. ;ar Shows Its Pep. He limited each demonstration to thirty -ir.uies and was kept, going constantly. In Idaho Falls the demonstrator ran '.I mil'' the first exhibition day, and ner loft the pavement. Short trial ips were necessary because of the jri-'c number of applications, and each ne was made only long enough to give iihoroush idea of the car's speed, power M riding qualities. Similar reports have come from all the !her cities, and the dealers in every tfallly are besieging the Botterill com-t1y com-t1y tor additional cars, ordering not in es and twos, but by the carload. Mr. :?tterill reports that his allotments of -excs for March and April are already ikn,nd he is commencing on his May Misignment. At the present rate the :.t$x will be heavily oversold before the pring season is fairly on, be declares. "We have advised our dealers to con-inue con-inue the policy announced by the Essex jc.ory in not saying anything about the I'jalities of the car. when they announced splays and demonstrations," said Mr. letter ill. "We" have suggested that they ,mply invite demonstrations, and leave t public to judge whether the car is icrtliy of consideration. We have re-pived re-pived a number of compliments on thin iietliod of publicity, and we feel that it ra been ! satisfactory in every respect. It jt tlie Essex on its mettle and the Essex las certainly made good. "In view of the brisk demand for Issex :ar, both in Salt'Lake and in other parts if our territory, we are advising all our Miiomers to place their orders as soon as l-'ible in order to secure their cars in : me- for the fine driving season." |