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Show ADVERTISING TALKS hM WRITTEN BY IKH WILLIAM C. FREEMAN j .'H I Jiad an interesting chat $ with Mr. W. M. Lowrio. ' General Eastern Passenger , Agent oi! the Great Northern 'M .Railway Company, and also 1 ol: the Northern Steamship 4.' Company, sonic time ago. " He talked to me about the n Oregon Trunk Line, which K is owned jointly br the Great f Northern and the Northern Pacific Railways. This new r road opens up a territory ot rll THDJTy-IVE MILLION ACRES. It is 160 miles in Coutiuued ou-Page Seven. iJI ADVERTISING TALKS Continued From Pago One. ' leugthr AND IT WILL DO WONDKRfi for this heretofore hereto-fore undeveloped territory. The line, as completed to Bend. Or., KJ5 PRESENTS AN EXPENDITURE OF ABOUT $10,000,000, or a cost of $62,500 PER MILE OVER $11 for every foot of the way. Just think of it! Think of TILLS VAST SUM OF MONEY having been expended ex-pended to develop a territory terri-tory like this in an unsettled section of this wonderful country. To operate this 160 miles of road successfully WILLI REQUIRE SKILLFUL M A N A 0 E M E N T and CIOO I) A DYE RTISING. But who DOUBTS ITS SUCCESS when thirty-live million acres of laud arc now opened to the settler How will thev interest, new settlers' set-tlers' BY ADVERTISING, OF COURSE. The public must admire the enterprise of the great railroads of the country how THEY DEVELOP and ENRICH the country. Thc people do appreciate, as they never did before, the management of the railroads because they have been told, in educational advertising, just what the management has been trying to do. Railroads were misunderstood misunder-stood for a long time. THAT, WAS BECAUSE THEY , DIDNNOT ADVERTISE IN A FRANK WAY. They !fH printed time-table advertise- ments long ago and issued passes in exchange, but when they got down to Teal ! instructive and attractive advertising, how great was the change wrought in a short space of time! '11 ADVERTISING- HOOK-ED HOOK-ED UP TO BRAINS WILL A C O O M P L I.S.H ANY- lH THING. ;jH (To he continued.) I'l |