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Show Announcement of a Magnificent Plume I C 1 T , "T 1 Comprismg $5000 Wortk of jgjjggb. j ! I paie ueginnins lvlonaay tke Finest Ostricli Featkers. 111 H Tke most attractive plume sale we kave offered, kemg lugger tkan tke plume - I v sale of a Kflle more tkan a year ago. $5000 wortk to ke sold at $2500 4 I The last pliune sale gave great satisfaction. -We know this one will awaken like enthusiasm. Only ' fl pgCisr Plumes of the very best quality are offered not feathers as are general! y sold a t special sales, but such qual- )V$k Lw J-L ) 'cs as cau e dipped'3"11 water, shaken and still retain the curl, or beaten over a table without injuring a fibre Lm -TN V ' or cailsu:i5 anX Pai't become untied. This is the most severe test to which' a willow plume can be subjected. J. I ' EVERY PLUME MADE OF SELECTED MALE STOCK AND f, v, fH" ? WILL RETAIN THE CURL AND LUSTRE FOR YEARS cafc i '-',s .. ' .rfe" We esxeciallty invite the inspection of those who know ostrich values for they 31 Jk sp g most aPPrecae e unP01,tancc of this sale. Gorgeous Willow Plumes wliite, black anol colors tke only sale of H , willow plumes, hand-tied, wnere tne prices kave teen less tkan $16.00 i 0 ." Willow Plumes All Colors Beautiful Plumes All Colors . L ' --,P(-7,;rS. ' " $15 for .. $7.50 $50 for ... $25 $2.50 for $1.25 $22.00 for 11.00 M if , ( J $20 for... $10 $60 for... $30 $5.00 for $2.25 $37.50 for 18.00 j jk " " $30 for . . . $15 $70 for . . . $35 $7.50 for $3.75 $55.00 for 27.50 M P 3L $40 for . . . $20 $80 for . . . $40 $10. 00 for $5.00 $75. 00 for 35.00 , I JOINOUR IseWINcTm ACHINE CLUB ! KSSaS f ' I Hi $2-00 DOWN AND A DOLLAR A WEEK UNTIL I I W are now wiling ttis famous model of tne TRIUMPH ' fl IP PAID FOR, WILL SECURE Tie MACHINE at ONCE Scwlng MacW- wlch kas tte following improvements MlRl ,fjv Already the club is meeting with big success. We never miss a sale for the 1 Ball-bearing Shuttle Lever. Only on this claim is proven by the following statement of fl W-ffi Machine is.all right, the plan is ideal and j)ist what the customer wants. No fancy T. - machine. its special Xeatures. m T0M; Prce b the machines in car lots. Quick sales and a steady machine busi- . ---xKY VN ' 2 Roller Feed motion. Only on this machine. 1. When the cover-lid is turned over, the Jf" jM, fl "DCSS! Customers telling friends one buying because her neighbor is SO well feFOO . ' f 3 Safety Ncedlo Guard. Only on this ma- head of the machine raises automatically into m!M pleased. iVnd who misses a dollar a week? Hundreds of women coming to the TO vli'l i I clllne' position for sewing. VJj Lmr store every week to make payments then buying other things. No wonder we VV A -J Shuttle Race Oiler. 2- When the cover-lid is closed, the head of : sell the machines Cheaply! ' ' 5-Automatic Tension Release.-.. hc f??li?lc js automatically lowered through H 4 hi establishing the "KBITH-O'BJUEN SEW- As our Sewing Machine Club now forming J' J 6-Cappcd Needle Bar the table and 1S entirely enclosed in a dust- H . JXG r AC1 IINJ3 CLUB, ' ' V1'"?. sy Ionises to meet with great success, we would ggjj, W9 ) :U 7-Ball-bearing Pitman. T When closed the machine has a flat top, . ' 11, Zhii.nlin0mr storo at a ve suggest, if you have not already .ioined the club, fejggg 8-Bnll-bcaring Drive Wheel. forming a convenient reading desk or table, tKh aV'1 Mcrms ' " Y0U S0 at 01100 auc' reai) ,5Cncis our rjjMjj " 'tjJ Therefore, our new TRIUiMPH Machine is while the head of the machine is entirely closed TCnni WMI) Vorl a mited lime wc offer our customers low .prices and easy terms. Joining this club STrSf S ' completely up to dale, having every improve- in the case, perfectly protecting it from the jH Jffi the privilege of buyhic any machine in our en- affords you an opportunity that cannot be du- VhlTII) mcnt laiown to the Iradc; and furthermore, dust. .. -J't H 3 k lire line of Sewing Machines on the Club Plan, plicated by any other store. Wr'ffll! ' has sevcrnl 'mproraents not found on any Wc arc supplying tlic TPIUM1 IT Machines fMttf H 'te W without an additional penny of expense over We assure you that it, will more than pay you TRi ' othcr SowillB Mach,nc- ,n. he ftancard dark golden oak wood work, TOifil H 1 P ii above "our re-ular cash prices. to investigate our offering, and we would ad- Ifc l7VPM f Wo nrc PPng our TRIUMPH Machine with piano finish top, making this model a H I F paY Skowhichis your guarantee oC good vise those who are anticipating buying a sewing J ffp Mi I in 11,0 5 nn(1 6-drawer, automatic lift styles, the handsome piece o ftirmtiire for any home. jgj, H faith Sienwc send your machine home. The, machine to .join our club as soon as possible. No mM X' most uIar' -selling models, because By purchasing 1R1UMPH Machines in car- JA H . i il balance is payable in sums of ?1 a week-or in ' home is complete without a sewing machine and ZT completely up to date with every improvement load lots, we have secured such close contract UM H 1 W mouthlv narts ifo desired. No interest; no no better sewing machine can be placed in your - and the only perfect Automatic Drop Head prices on this lamous model as to enable us to : H l extras of any kind? '' home than any of the models offered by us. I Sewing Machine ever offered. This strong make our extreme low prices. H 4 Portieres Including Velour, j We Are Stowing Stunning ij Sunday, Beauty Will Admire J1 Tailored Suits 25 Distinct Tjl I jj Tapestry and Armure 25 Skirt Waist Novelties ! tke Beautiful Tkings Wkick W& Styles$3Z.50 Values, $27.50 Per Cent Discount :: :: :: :: Recent additions to our shirtwrnst stock over- ! Wj,Have Sold for Easter. fP Embodying alt the lalest ideas of high priced ij IB IIP " come the inroads made by heavy selling for Easter. 1 f 4 ' models. Wc specially feature these suits, and MfN JjfjijL Silkoluies 15c quality for 10c. The stocks are as full and fresh as though there Though wc sold to thousands lor the glacl ) guarantee them to be absolutely perfect in every W , Bungalow Nets white and arab-all new pat- were no special buying for that momentous day. Easter time, still wc have on display 1 l,cf:,i1' Styles are all chic, classy and up to the V j j .W terns 30o values for 22c; 40c values for 30c j 50c Some of the materials arc very sheer linen ba- j . All abundance of the World's I IVft minute in everv wav. Materials are fine French ,yj?jo' Mm valucs for 40c: bY,c valucs for 50c;L00 valucs is(p' Irish l,ncu coUou crei)c n,Kl moir?; som.c are i W efforts for lOWr choice 'v4 J Ml serges, English suitings, prunella cloths, shadow 4MH CMlBfei 75c; $1.50 values for $1.10. richly ornamented with hand embroidery, inser- ' 1 stripe-serges and panama, and a gorgeous range MIUd Figured Scrims floral ari'd missioji designs tions and motifs of Irish and cluny laces. Open This store deals with the first markets of the i k of colorings navy, black, wliite and cream serge, " , iIHW 30c values for -2c-' English designs with lace or net are highly fa- worid. W H black nncl whitc shadow stripe, rose, reseda, co- lUHlnv Printed Madras lac values for JOc. YclT V0,'C Goes to the very source of production shrewd- MX 0 penhagen, gray, tan, brown, amethyst, coral. Val- ffim Drettv cathedral effects l.V buys in quantities of magnitude. And at the n&jl AX ues up to $:J7.50. Monday only $27.50. WjfW - - V - "Beautiful'FanCV RlDDOnS least price that is to be paid. "With the passing of 'My Alterations extra. Wi 1 T ' i Easter, Monday offers the rarest good fortuno in j ' LjVg 'H iMl&v Vja-rrit CLTLCL ix-Uds i rr i r i r ii price complete, up-to-the-hour styles in tailored Mft$ hi t s O ttt a fufu Jlft argetsna J.ug8 Tho lbo DrP, on ects arc 5 and 6 p p S 1 j Our Goat Section We Are W H PilKEKMD - inches wide. Also new ideas in satin and taffeta !, bUlltt Luat W LvWA am i tw t r rt The best makes oCAxminsters $2.25 values for stiI.ipcs. All the latest shades. Suitable for milli- ; The Keilh-0-Brien's store for women's needs VfmfKj SllOWlIlg All the JNew Features iyft 1'75; values ri; '1,50; :'75 valucs for nery and hair bows. Special 20c a yard. was never m better position to serve you. jjf 'ffitf wg ffln doo r 4:1 -.---.-------- - - ! . if . m&Jf In pongee, rajah, covert, ottoman serge, ami ! v , . n K,.,nnu n mn.fon 1 Have vou bought thai garden hose yet? Maybe our ' You can depend on what wc tell you and what we ! We can save you something on lace curtains. mm bunches are now served on tho balcony a most cn- vif) inIiueucc v i sell vou 25 per cent discount on portieres. pblC fr0HI Which t0 CUJ0y a,V,eW.f ,! 'fro The elevator will lake-vm. to tbe third iloor, where ' What wo have recently been selling will be admired Guaranteed silk pctticoats-what a run wc have on Mft ImW) MUV kePermancnt enstomcis thiough th, j popular priced millinery department. in many churches Sunday. i them 1 , IM H , n? each 5Ult' , , t-r i .orinm- A little less than regular prices is the wav we sell j! , A store as careful as Keith-O'Brien's sells only good I An experienced shopper will shop for you if you live Mmm . The store has just closed the largest easier uaae in jj-g silks. out of town. lnh rtJim Ua,"st0P"- . r nA :,llirp, lll,lfwc please vou today you will be back tomorrow. " Just feel that what you buy here boars the stamp of j McCaU's patterns arc the old rcliablc-ahvays what j LM Jm On the Hoor below wc are selling framed picture re J, good; ehenplyThat nieaiw volume of busi- quality. ' you want. HP- j H g5jl Reaper than the cost of Jrammg. ;J At houseclcaninc timo how one docs appreciate re- I The bargain deparlment on the floor below is grow- mmm ilMfa Tll bnys aiul ?irhs arc 'l1" J no!c Sif. ?!' 'women have their reasons for buving WnVunr's and I ductions on earpcts"and rugs. Then come and see the ing. So shoddy goods are sold there, the merchandise lAfb - ' LM JjBKWm in apparel for children. Therefore they HKc to uj j - i jjnts " being of qualitv regardless of price and reduction. Vlf) I Rip ' lieriiern coihti.. - " f |