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Show mileage that manufacturers build into them. The aim of tho United States Tire company has been to so perfect its method of manufacture that it could provide a degree of quality in its tires which would render the adjustment feature fea-ture one of minor importance to the automobile owner. We believe we have reached that goal. Therefore we came out with a pag advertisement announcing our policy of guaranteeing nil of ok their entire life with1 limitation. Any Mir w arranted, due to iny tori nl or workmanship, :i with all the circuni-f'-:- the use of the tire Iteration. It-eration. An adjustment on I'l: is backed by the -' est and largest rul U: : company in the world. IE PUT? TESTDF TIRES President of United States Company Sets Out Policy. t (By J. N. Gunn, president United States Tire company.) Many inquiries 'camo to us at the time the United States Tire company announced its policy regarding tira guarantees, a policy so entirely different differ-ent from that which many manufacturers manufactur-ers have lately adopted. Summing up these inquiries, -rthey said: "How on earth can you get away from a definite mileage guarantee iu selling tires?" As a matter of fact we have niado a more definito guarantee. Our guarantee guar-antee holds good regardless of the mileage mile-age a tire runs. But we do not urq;e mileage guarantees to sell tires. V, e stress quality. Not New Policy. This policy of guaranteeing against imporf ection8 in materials and workmanship work-manship without any mileage limitation is not really new with the United States Tire company, ffc have never used any definite mileage basis in making mak-ing adjustments on Koyal Cord tires which we have been manufacturing for four years. Furthermore, for years we have not advertised any definite mileage mile-age guarantees on any of our tires. Having seen through a number of years of experience that the publio iiked the basis upon which Roj-al Cord tines were sold it seemed the logical thing to do to put all United States tires on the same basis. Naturally we knew how United States Tires would stand up in com. parison with other tires before wo adopted such a policy. Comparison Is Plan. The whole matter appealed to us in this way: We knew our factories were turning out as good tires as could be produced under the present art of tire manufacture. Why then should we use a guarantee of mileage any more than should a high-class shoo store use one covering the number of miles the finest pair of shoes would last? As long at wo have no control whatever over thu manner in which a tire is used it is im. possible to name any specific mileage a tire will go. It seemed to us that what automobile owners really wanted was assurance, of absoluto quality. That is what we. believe we are supplying. We firmlv believe that all tho manufacturers manu-facturers . of hotter grade tires will eventually como to this basis of doing business." Some already have. To us it seems tho only way in which to market mar-ket a high grade product. Given the quality of good tires to-dav to-dav you will get long mileage if you will take enre of them. On the ct ho? hand, if vou overload your car, under-inflate under-inflate v'onr tires, start or stop sud-denlv, sud-denlv, speed around curves, or run with wheels out of line, no tires under the sun will give automobile owners tho i fi |