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Show TIRE SHOP iB Dealer in Rubber Cushions Has Wide Variety of Sizes and Types. Display Embraces Goods to Meet Particular Needs of Each Motorist. Baying a sol of tirM. c:iially truck tlrce, is not. unlike buying a pair of shooa. Tim tiro i-hop, liUo tl:o shoo shop, displays many sizci and many styles. "Do yon want lliem for dancing, walking, running or just plain rypry-day rypry-day business?" asks tiie shoe c!.'rk. "Do you want I hem fur spro 1 on country roads, for use in the city running run-ning to fires, or for just plain everyday every-day business."' asks the truck tire salesm an. A particular tire for each customer's nn!il is the motto of the modem tire dealers. Ulance into his simp windows. See his display of truck tires, small and large, solid and pr.eumal ie. few laymen can name each type. There is the removable, t hj pressed on, the cup cushion, the dual, the massive giant solid, the fabric pneumatic and the cord pneumatic. Trices for a single sin-gle lire range from a few dollars for a thin strip of solid rubber to upproxi-mai.dy upproxi-mai.dy $350 for the largest sir.e pneumatic. pneu-matic. Progress Is Rapid. From the earliest inventions and improvements im-provements in solid rubber tires to the latest development in giant cord tires covers only a short span of time, but a, span of time that sufficed for the de-wdopineut de-wdopineut of thousands of ideas in tire production, and various of these ideas survive today," said V. L. Sevvell, local 1'irestone representai ivc, at ul 'est Fourth !South street, yesterd.-ry. "Those ideas that survive are represented by the types of tires the dealer now displays: dis-plays: "We have a truck tire of the right type for every truck need. ft" is up id the dealer to discover the prospective prospec-tive buyer's need and prescribe. "For business reasons, if no other we make a recommendation that fits the need. If we looked to the day's sales only Ave would try to put" giant cords, costing, say, .300 each, on till trucks capable of carrying thorn. W e would lie. more likely to get rich, however, how-ever, by that nethod than would the surgeon who prescribes a ,500 operation opera-tion that the patient does not need. Our clients would find us out and desert us. "Generally speaking, tiie giant cord pneumatic is better than the solid rublir truck tire where speed is essential, essen-tial, as- in cross country express service, ov in tiie trans per tilt ion of pcrislia bli'S. They are necessary in the deliver. of fracih' cargoes. t'nder certain conditions condi-tions they are vital to economic operation, opera-tion, ;inee ihov minimize wear and tear on cosily truck mc hnnism. Tln.'se are savings that more nan compensate for higher initial cost of this equipment. "tiiant solids are for heavy duly trucks. in coiirrasl with duals, they keep all the rubber under the toad ail the time. Their bulk of resilient rubber, rub-ber, aided by the grooves in the tread, furnish a degree of traction that, takes the big trucks through heavy going. "The cup cushion tire offers 1ho initial ini-tial cost economy of solid construction coupled with resiliency almost equal to that of pneumatics, and a degree of trac'ion greater than has ever been obtained ob-tained befone in a solid tire. It is adapted especially to use of fire fighting fight-ing apparatus, mail wagons and the lighter types of trucks of merchants. Favors Oversize Tires. "As regards pneumatics for passenger passen-ger cars, the sizo of the car pretty well determines the size and type of tire to buy. Most everybody is buying over-sizes over-sizes now,-but the increased capacity is determined by a rule fixed according to the weigh! of the ear. The cord tire is becoming more and more popular, but '. i:." fabric is still a big seller. .It should be, since half the passenger cars sold are small cars. "In the interest' of the owner of (he small car, Fin-stone has just placed a. new set on million dollar plant in operation. opera-tion. It i;i devoted exclusively to the manufacture of three and one-half inch tires and tubes. Its present capacity is 16,000' tires daily. Xew methods employed em-ployed in this factory slash away at op-oration op-oration cos's. The result is reflected in a quality tire tit low price.'' |