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Show ircpnntiiE in mm "Obviously, the bitterest foe to the tire's long life, is the battering of tho j road And the crdinary tiro's commor-est commor-est failure has been in Its inability to oscapo this punishment," saya the Goodyear tire builders. "Built tip of numerous plies of stout I canvas, its activity was strangled in tho grip of tight cross-weave, and it depended for survival upon resistance. "It suffered every' shock of travel In .unaverted collision, took issue with 6T- cry impact, passed on, or gave to ruin. Its strength was an Invaluable adjunct to generous tire service; its stiffne3s la grave handicap "Its qualities were in conflict. Ba-dc I In 1904, we realized the limitations of the then popular type of tire construction, construc-tion, and strove to evolve tho remedy "We sought to perfect a tire combining com-bining activity and strength in extreme ex-treme measure one at once stalwart and spry, lively and enduring. "Wh wanted a tire so athletic and vigorous, that instead of thudding blindly into obstruction as did the old type. It would meet Buch obstruction adroitly, absorbing the shock into its own resilience. "Season after season we experiment ed, tested, Improved and tested again, until we arrived at that perfected cou struction which Is todav's doodvear Cord Tire " The Ogden Electric Supply company, is the local distributor of Goodyear! Cord Tires. |