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Show m THE TOP' WITH "EM" BATTERIES September was tho banner month with the Electric Startor and Storage Battery company, says Manager Chas. Ivorson, going over the top with 301 percent of our quota. A good battery, as we believe the "Exido" to be, but the best battery is only the first thought, the most important step towards good battery service. Painly stated we find that while motorists have said "goodbye crank," with unanimous and heartfelt satisfaction some of them hae overlooked over-looked "How do you do, storage bat-1 tery." They have gladly speeded the' back-breaking, wrist-cracking task of1 hand-cranking, but have sometimes j forgotten to welcome, with proper consideration the silent servant on : whoso willing and efficient back tho! burden has been cast Electric starting start-ing and lighting systems have engaged en-gaged some of the best brains of the country and have been developed to a remarkable stato of perfection. We can and do build into the structure of our starting batteries tho qualities they need to do their work. Bull dog strength, quickness, enduranco and tenacity and no yellow streak. A good battery sots its teeth in its job and hangs on to the bitter end. Two and one-half million starting and lighting batteries, In round numbers, are now at work for American motorists. motor-ists. Of Exide starting batteries alone, nearly one million are in service. ser-vice. - |