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Show I DANCE TONIGHT AT I I THE BERTHANA I 8:30 to 11:30 Admission: 50 couple; extra lady 25c, and war tax Part of an Article By H. E. HOOPER; President the Encyclopedia Britannica "I want two things: I want my advertising to be read by the best men in a community not necessarily the richest, but those who use their best intelligence. And I want these men to read my advertising when they are in their best NFWPAPFP frame of mind, most open to facts and to clear 1"L it 0111 Lilt reasoning based upon facts. AnVFRTKIlW "A clear proof of the close relation between ril T Ll i lOlllU the public estimation of the reading matter in PRflnilPFQ a publication and the value of its advertising HVlUvLiu space seems to me to be found in a comparison OIHPlf between the results now obtained from the use yUIvIV of newspaper space and magazine space. PFTIIPMl Twenty-five years ago, when I first began ad- IllilUIlllu vertising a book for direct sale to the public, t A TTl 1 spent nine-tenths of the money in magazine , tXiJU advertising, because by so doing I could cover QIIQTAIWEn the whole of the United States. JU J 1 CHILLI "Today, out of an annual expenditure of over RFTIIRNS a Million dollars, the magazines do not get , V more than one-tenth, and that change in policy AT is based on actual results. This may be the fault of the public; it may be the fault of cer- I fiW tain magazines but whatever the reason may .W " be, the fact is there." f fKT A general advertiser, advertising in news-papers, news-papers, localizes as well as nationalizes his commodity and forms local connections which are an asset for local good will, sales and repeat re-peat sales in the future. Concentrate sales energy, advertising in newspapers to help advertisers Let Us Co-Qperate The Newspaper Representatives Association ie an orpaniaa i ion of udver- Help You. tiring i f-prescnt.itivf malnl-ilm J to f-o-opoiatc 'with advertisers and their nd- Address vertising agents In the development of euccfcHsful newspaper adxcrtlr.ing The Director of Service membership n'ii sc-nla over "OO Ir-idlng newspapers of the tnit A States anu Canada and hoa at it command facilities for furnishing information and trade 'I'Lyv W mnm surveys from any city, h Motion, national or international field It is rdv to fP licWSn3rir I place at your disposal all the resources of these newspaper organizations throuph T T fJWelPVI this central office In Chlcapo. and. offers further, slncero counsel of men who , know advertising, to help you 'n your sales problems and advertising lianACAItllhlTAA The Association lias nothing to sell or direct interest In advertising for any IvPlCoC!llullVCS one publication or group of publications. Its purpose and operation Is to help ad- U vtrtlsers In co-operative spirit to development of successful tales campaigns and Sp 1 advertising for newspapers everywhere. Its services are supplied without charge jB; A COf13 1 lfktl OX obligation to advertisers or prospective users of spate, its reward for any help- i"l JoUvIdllUJI imI work accomplished will be mutual Kood will for newspaper advertising Your Inquiries ol this office will receive piompi consideration aud personal nitration 1 148 Peoples Gas Sldg , ihui L'-M jxa AfQCUlian reprecccLalivc is in our city . fchicago, ill, ml ' Announcing Utah's First I Oil Field I Dixie Wins! I Well No. 1 Making 36 Barrels Per Day I PBWESTEL UNION I 1 IS? telRam Kgl P frtHWrNH.gl qrrr. CARLTON. w.MroafT mm2ZmZ 1- mf J OCeWCt W V. ATKTNS vc-rCBropT BgLVIDEWg BROOKS. vres-fVOTSCMT 1 ggfl ggj g g ggg j I V2 NA WN 53 NL VIRGIN CITY, UTAH, APRIL 25, 1918. g BARTON BROKERAGE CO., 6 1 6 KEARNS BLDG., SALT LAKE, UTAH WE PUT THE NEW PUMP INTO NUMBER ONE TODAY THE PUMP AND ENGINE WORKS FINE NO ONE WELL IS IN FINE SHAPE IT IS DOING THIRTY SIX BARRELS PER DAY THE OIL IF OF A VERY HIGH GRADE WE ARE MOVING A RIG TO NUMBER THREE WELL TO CLEAN IT OUT. 1 PAT HOLAHAN 1040P Dixie a Producing Oil Company Not Promised, But Actual I The- above telegram is self-explanatory. Well No. 1 was cleaned out last week, 93 feet in a six inch casing now, making by actual pumping 36 barrels a day, a positive posi-tive test. Well No. 2 has been cleaned out and is waiting for the pump with 65 feet of oil standing in a six inch casing. The drilling rig is being moved to well No. j 3, the production of which will be our next announcement. ' 6 MORE WELLS CONTRACTED FOR I A drilling rig and full crew are working on DIXIE'S PROVEN OIL PROPERTY, and drilling will continue with all human effort until Dixie has 10 PRODUCING II PAYING, OIL WELLS. REFINERY I All arrangements are made to immediately install a small refinery. A large ! amount of the material for the refinery now on the ground. More purchased in Salt Lake City and awaiting transportation to field. IMMEDIATE MARKET FOR GASOLINE, 50,000 GAL- . I LONS MONTHLY I Dixie's output from the first 10 wells is sold as soon as delivery can be made of the gasoline. 50,000 gallons of gasoline is consumed monthly in Dixie's exclusive territory. A canvass of the retail gasoline consumers in the Virgin River territory has been made, and we will gladly show you the letters from the garages and mer- I chants signifying their willingness to purchase gasoline from Dixie as soon as it can be delivered at the price which they are now paying, which runs from 30 cents to 35 cents per gallon. 2,160 OIL ACRES IN UTAH'S VIRGIN RIVER OIL, I I FIELD II 2,160 acres surrounded on all sides by oil land, constituting a United States Gov-ernment Gov-ernment Naval Reserve, passed on and approved by United States Government Geologists Ge-ologists as oil bearing. DIXIE MUST HAVE MORE MONEY IMMEDIATELY I All of the development work to date, purchasing of land, leases, drilling con- j tracts, refinery material, labor, and the entire initial expense has been paid by the Directors of Dixie. These men advanced this money to convince themselves and I you that Dixie has oil, before they asked the public to invest one cent in the purchase pur-chase of this stock. THEY ARE NOW CONVINCED. YOU SHOULD BE. THE PROOF OF THE PUDDING IS IN THE EATING I Dixie land is PROVEN BEYOND QUESTION. The possibilities of the same, from a money making standpoint, are tremendous. They have now proven the enormous potential valuation of Dixie's 2,160 acres. Nothing but development stands between Dixie and a good dividend earning, money-making Utah Oil Company. Com-pany. To continue the development of the work started, more money must be obtained QUICK. YOU HAVE SHOWN YOUR LOYALTY TO YOUR GOV- I ERNMENT NOW SHOW IT TO YOUR STATE! A LIMITED AMOUNT OF THE STOCK NOW OFFERED AT 10 CENTS PER SHARE I This price will not last long, with Dixie's rapid development. The 10-cent allotment allot-ment is subject to withdrawal without notice. ACT QUICK and get the benefit of the raise in price which is bound to come on this stock in the very near future. Dixie offers you the QUICKEST, BIGGEST, and MOST POSITIVE MONEY-MAKING MONEY-MAKING OIL INVESTMENT ON THE MARKET TODAY. Compare to any stock offered at 10 cents per share. UTAH AN OIL STATE OGDEN AN OIL CITY I I No w-help - - help - help- help - -NOW! I Phone, write, wire or call. j Edbar Brokerage Co. I 2422 Hudtori Avenue Ogden, Utah LOCAL AND LON G DISTANCE PHONE 236 I |