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Show PRICE RAISED S30 "' ON MAXWELL CAR Unable longer to offset the constantly-soaring price levels for raw materials ma-terials without either taking something some-thing out of the car or adding to its selling prico in order to make ends meet, the Maxwell Motor Sales Corporation, Cor-poration, it is made known, will increase in-crease the retail price of tho Maxwell touring car and roadster models, $30 May 1. Through announcement a month in advance of the price charge, purchasers purchas-ers aro given the advantage of the present Maxwell retail price for one month. This makes possible a financial finan-cial saving that assumes some importance impor-tance in the light of hints from tho Maxwell company that is possible the price may havo to be further advanced ad-vanced if conditions in the material markets do not adjust themselves more satisfactorily in the next few months than they have in the period since January 1. Tho closed models of the Maxwell company are not as yet affected by the price increase. If is asserted that a lift may bo given the closed car figures fig-ures also, should tho company find it necessary again to add to the touring car and roadster prices that must apply after May 1. "The Maxwell manufacturing policy has been to produce in large quantity a light and efficient car of standardized standard-ized parts," says President Walter E. Flanders, of the Maxwell company. "We have adhered to the original practice prac-tice of standardizing all Maxwell parts and will contluue to do so. The policy pol-icy has resulted in a degree of manufacturing manu-facturing efficiency by which wo have been ablo to overcome the great increases in-creases in the costs of our raw materials. ma-terials. "These increases have been enormous. enor-mous. In the aggregate they amount to over thirty percent. In some individual indi-vidual instances they have run from 1.000 to 1,500 percent. Every item that enters into the making of the car increased in cost by a margin several times greater than the percentage wo have given the selling price "This gives a forcible illustration of what caift standardization means for the automobile buyer. Because of it we find it possible to keep on with our production. Wo could havo accepted ac-cepted suggestions a number. of times that looked to a change in the car. These Involved taking out something that we now give the Maxwell buyer. We did not deem such changes to be advisable in order to effect so-called economy. |