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Show I UTAH MANUFACTURERS SHOULD ! ADVERTISE THEIR PRODUCTS j' . , Telling Speech by Wesley E. King Before the Manufacturers i. Association of Utah in Salt Lake City Yesterday Mr. King Thinks Manufacturers of Utah Lose Out Be- I cause Eastern Producers Advertise Pro- I' ducts in the Utah Papers Out of 800 Utah I v Manufacturers, Only 30 Pay for Ad- x . j vcrtisements All the Others ! . -y - Work the Papers for .Free It U.-1 Boosting Interesting ' I "? Facts With Figures. . . . .' jfc - -- " t Salt Lake, Nov. 16. With a "kick" m in every j)hrasc 'and a figure-rcin-T forced fact In every sentence, Wesley a. King told at a membership meeting 1 of tho Manufacturers' association last $ night how, to his mind, 82 per cent I of the manufacturers of the state arc hiding the lamps of their industry under un-der the proverbial bushel. In the npJgbborhood of 100 men and women wore present at tho meeting. Characterized by enthusiasm, the meeting was one of the principal features fea-tures of (he observation of Utah products prod-ucts v.eek in this city. As programed, I he steam whistles of the city sent forth at 10 o'clock yesterday morning WJ . their call for loyalty to goods of Utah j manufacture. 2 Appointment was made yesterday I or tho committee that will judge the ? displays of Utah-made goods In ac-f; ac-f; cordancc with the terms of the con- ij! test arranged by the Manufacturers' i association. It is comprised of Walter ) Druehl, O. R. Mumford aud Adrian i , Pembroke. j , Today's program will include .; speeches at most of the public schools of the city by men familiar with Utah's industries and resources ,' Other Speeches Heard. In addition to the address of Mr. l King short addresses were made by I Ocbrgo S. McAllister, president,, and ! R, W. Eardlcy, secretary, of the as- i soclation. Both felicitated the asso- - cation upon tho progress that il had made in recent years Secretary ISard- Icy pointed out that in sixty-five years ', the annual prodluct of the Sato's fac- torice had increased from 90.000 in ; 1SC0 to $100,000,000 in 1915, estimated " by H. T. llalxcs. state commissioner of immigration, labor and statistics. At the conclusion of the meeting re-S re-S freshments. were served under the di- reclion of the- Ladies'' Home Industry association by various manufacturers j of Utah products,-the articles served j being all -of Utah production. I Favors Dally Newspapers. I As mediums of advertising the daily newspapers were placed first by Mr. King as being the most effective means o reaching the consumer. In his talk, replete with surprises for his listener., he said in part: "How many manufacturing concerns arc there in the state of Utah? By putting thiB question to various persons per-sons recently, including manufacturers manufactur-ers and bankers, I elicited guesses ranging from 50 to 200. On the number num-ber of articles manufactured, the answers an-swers ranged relatively the same. There arc just 800 manufacturing establishments es-tablishments Jn the state, making 500 different articles and 1500 brands. Of this number, fifty-five arc advertising in some medium that reaches tho Salt Lake public, that is in newspapers, street cars placards aud billboards. Of these, thirty advertise in the newspapers, newspa-pers, three in -street cars and twenty-two twenty-two in billboard displays. Some of these advertise in more than one, so that actually there are less than fifty-five fifty-five firms. Now if wo allow three times this number-for the total -who advertise their products by somo means or other, -we havo IS prr cent of the total number of S00 manufactories, manufac-tories, which, from what I have been able to find out, is a liberal estimate. Facts as to Advertising. "In the three Sunday morning papers pa-pers of this city thoro wero 257 advertisements, ad-vertisements, oulsido of tho classified nds. Of these, 172 wero furnished by retail merchants, seventy-five1 by foreign for-eign manufacturers and ten by Utah manufacturers, making a showing of 3 1-2 per cent for Utah-mado goods. This morning's papers showed 12.2 per cent. In a canvass of tho street car advertising, I found thirty-threo firms represented, three of them Utah institutions, making a showing of 9.09 -per cent of tho advertising dono through this medium. "Of firms UBing billboards as a medium, me-dium, I found twenty-three foreign manufacturers using 11,800 feet or 72 per cent of the space, and fourteen Utah Institutions, using 4750 feet of space. "I want to say that this speaks well for the bill-posting people, for it is my observation that selling advertising adver-tising to Utah manufacturers requires. I- tho suprcmest sort of salesmanship. I m, havo an Instance In mind where a woman was under the necessity of ) taking a non-advertised, Utah-mado i artiole in place of a foreign-advertised i nrtlclo that she asked her grocer for. , She was doubtful of Its worth, but J! ' later returned and reported it bettor : than the brand for which sho bad asked. 1 "Accident was entirely responsible '' for the discovery. Here wa8 a case where a manufacturer hnd a superior article for sale, but ho lacked the courage to tell of its superiority i through somo medium of advertising that might havo reached the woman I who discovered the merits of the ar- it ticlo through rccolving it as a doubt- i ful substitute. How many of the b- - per cent of Utah manufacturers, who do not advertise, have superior goods, the merits of which they are keeping ( you in ignorance of by making no ef- t fort to reach us through some adver- i tl9ing medium? .,,.,, ! "Tho exceptions to this indifference ) to the worth of advertising sbow atartlinc results. The candy industry ii Utah has grown in the last dozen 3 years until salesmen for eastern con- corns admit that this state is the t pooroBt one in the UnIon,for them. i, Result of Advertising. . In addition to this. Utah candy Is I being shipped out of the stato 1 f enormous quantities, all duo lo the 'i fact that the men who have built up f the industry were not afraid to tell of the worth of their products. ' "The sarao is true of the bulter- I; making Industry. Seven years ago p. Utah was importing hundreds of thou- m lands of dollars worth of butter and creamery products. Now it is exporting export-ing at the raic of $600,000 worth annually, an-nually, just because the butter trade has been given the impetus that comes from fearless and far-reaching advertising. "In conclusion, let me say that I hope I havo not offended any manu-lacturcr. manu-lacturcr. 1 have told you only what I found wit by Investigating this question. It surprised mo though I have had some ideas in keeping with the showing for somo time " r n |
