Ogden Evening Standard | 1911-07-17 | Page 7 | Trade Expansion in Rural Scotland

TRADE EXPANSION IN RURAL SCOTLAND." ,-- ' ? J " . w ' Consul II. D. Van Sant at Dunfermline. Dunferm-line. Scotland, Says In the consular report: re-port: The conditions governing tho man- agement of city and country districts for the promotion of American trade often differ radically, not only a3 regards re-gards the work ot the consul, but also the methods of the American exporter or manufacturer may use In seeking trade extension. In the city tho establishment or a branch headquarters, store, or agency means a share of tho city trade through ordinary wholesale or retail methods, and In case of energetic ener-getic effort usually brings tho bulk of foreign trade to the supposed limit of yplumc. Not xnuch account Is made of country trade except 'as coming com-ing through "branch, city connections. Occasional efforts are made to Increase In-crease output by catering to country business, the results of vLich are sometimes dlsappaontlng a,nd Qftep given p as costing more than the returns. re-turns. A systematic, painstaking effort to sell "American goods In the country territory, lightly touched heietofore or abandoned after spasmodic effort, will bring about lu time surprising- and satisfactory returns, especially to American Am-erican dealers in staple or popular goods and occasional novelties or such goods as -are found to be sold b' competitors com-petitors In the districts in which trado is sought.