OCR Text |
Show Kaiser-Willys Line To Be Given Private TV Premier Reiser-Willys' 1935 passenger car and utility line will be shown privately to dealers throughout the United States and Canada, Pec. 8 in the first trans-continental closed-circuit television i-how ever used by an automobile automo-bile company to introduce its new models to its sales organization, organiza-tion, Ilaymer D. Morris, Raiser-Willys Raiser-Willys dealer in Cedar City, announced an-nounced today. Mr. Morris and other members j of his organization will attend the special showing of the new line, he said. The closed-circuit TV show, which will originate in New York City, will be shown to more than 10,000 distributors, dealers and field sales personnel assembled in 20 cities in the U. S. and Canada, he said. The precedent shattering private pri-vate showing of the new line will precede by a month the formal for-mal public introduction, Mr. Morris Mor-ris said. "In addition to moving pic-1 tures of the passenger cars, jeeps, and other lour-wtieeldnve utility utili-ty vehicles in action, we will be given complete details of Raiser-Willys' 1855 merchandising and production plans," Mr. Morris Mor-ris reported. "Production models of the new ears, trucks and Jeeps also will be on display at our meeting place so that we can get a close-up advance look at the great new 1955 line." |