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Show Eight Reasons For Advertising In Newspapers 1. Newspaper reading is a universal uni-versal daily habit; Newspaper advertising therefore reaches virtually vir-tually all who buy. 2. Newspaper advertising is the life-blood of local trade because it touches all consumer sources In every opportunity for com- !ote consumer appeal in any locality. 3. Newspaper advertising cuts selling costs because it entails no waste In locality of circulation. Manufacturers use it to cover markets where It is profitable to do business. 4. Newspaper advertising assies as-sies quick, thorough and com-merical com-merical dealer good will, because retailers are willing to sell products pro-ducts advertised direct to their own customers. 4. Newspaper advertising enables en-ables manufacturers to tell where their products may be bought. 6. Newspaper advertising can be started or stopped overnight, can be prepared between days to i.neet sudden developments and to obtain immediate results. 7. Newspaper advertising enables en-ables manufacturers to check advertising ad-vertising results and costs in every market which they enter. 8. Newspaper advertising costs less than any other kind. |