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Show 4F The Salt Lake Tribune Sanday, July 15, 1984 U.S. Tobacco Touts Chaw by John Gustavsen Associated Press Writer - U.S. TobacHARTFORD, Conn. co Co. has bitten off the biggest chunk of marketing strategy in its 73-ye-ar history as it tries to persuade more people to chew instead of puff. But, at the same time, doctors, public interest groups an i health organizations are increasingly alarmed by what they see as the dangers of smokeless tobacco use especially among the young. U.S. Tobacco, a maker of snuff and chewing tobacco, is trying to find customers for its products beyond the traditional factory, mining and farm markets. Most of its hopes are pinned on a $9 million campaign to promote the new Skoal Bandits tobacco in the urban Northeast. With Skoal Bandits, there is no dipping into a tin of ijose tobacco and stuffing it into the mouth. The products individual portions of mmty tobacco release their flavor through small paper pouches held between the teeth and gums. Legitimate Alternative Calling Skoal Bandits a legitimate alternative to smoking," U.S. Tobacco expects roughly a 9 percent tea-bagg- as Viable Alternative to Smoking growth in sales volume over the next several years. The company already has about a 24 percent share of the moist smokethe fastest less tobacco market growing segment of the tobacco industry. The companys net earnings in this United Press International Sinking into a plush leather sofa, Yasuo Koyama talks about the spiritual needs of his clientele and sounds more like a minister than what he is the manager of Japans largest department store. But then the store that Koyama manages, Seibu Ikebukuro, is no ordinary retail outlet Sprawled over an area of several city blocks, Seibu is more like a small, enclosed town. Inside its 12 maze-lik- e floors, accessed by 47 separate entrances, are 63 restaurants and coffee shops, a museum and five art galleries, a public auditorium, a community college, a sports arena and four parks. Takes Year to Learn Store Its 780,000 square feet of floor space sells everything from hand-rolle- d German sausages to industrial robots. It takes the average employee one year to learn and remember where everything is. "In the past Japanese thought the best way to enrich their lives was by buying things, Koyama said. But now lifestyles are changing and people are seeking spiritual fulfillment So we must help them to enrich their minds. The idea of seeking spiritual fulfillment in a department store may TOKYO vest-pock- et seem unusual to Western consumers. But in Japan, department stores are expected not only to be places to shop but attractions where people can come to spend the whole day. Tennis, Anyone? A typical day at Seibu might start with breakfast in one of the coffee shops before classes in English or French at the Ikebukuro Community College. Then to work up an appetite for pasta at one of the Italian restaurants, a workout in the gymnasium or a game of tennis might be in order. After lunch, one might rest a moment in the park, located between the jackets and slacks and the sports coordinates departments, before checking out the latest Miro or Picasso exhibit at the Seibu Museum 19 percent to million on a 17 percent boost in sales and a volume increase of 10 4 percent for moist smokeless products. The company earned $70.6 million in 1983, nearly 28 percent higher than in 1982. Wall Street analysts believe the 318 6 Theyve got to expand it, said Arthur Kirsch, analyst for Drexel Burnham Lambert "If theyre right the $9 million investment is going to be rather impressive. Nicotine Excellence Roy Berry, analyst for Kidder Peabody, sees Skoal Bandits as a viable marketing alternative to cigarette smoking. BEING BURNED THEN MASHED WAS GREAT FUN UNTIL THE BANDITS CAME SPITTING INTO TOWN! of Art Then there should be just enough time to take in a movie before dinner in one of the French restaurants. Of course, the bottom line in all of this is still retail sales. To enrich the mind or work out the body, customers must navigate miles of merchandise displays and ritzy boutiques staffed by 8,000 sales people whose jobs depend on getting the customers to enrich Seibus balance sheets. Koyama says Seibus size lets it cater to a broad range of customers, from middle class to extremely wealthy. are becoming increasingly ugly and aggressive, Berry said. This moist smokeless is nicotine excellence. Its the strongest tobacco there is. U.S. Tobacco insists its advertising is not aimed at youth markets, but critics say the young cannot resist the allure of promotions by sports figures like Walt Garrison and Carlton Fisk and musical groups like the Charlie Daniels Band. Art Bentley, U.S. Tobacco spokesman, also said, Smokeless tobacco has never been scientifically established as the cause of any human disease. But some people are worried by the trend. Studies in Oregon found that 65 percent of all students had tried smokeless tobacco by the time they were in the seventh grade and that more than 40 percent were regular daily users by the 10th grade. Cirls Using It Carl Hook, a physician in Ada, Okla., says girls are beginning to use smokeless tobacco because they cant find a boy to date that doesnt use it Hook, an eye, ear, nose and throat doctor who blames snuff use for the cancer death of a patient, said promotional campaigns do insinuate that its safe. Many parents are tickled to death that their kids do this instead of smoke, Hook said, but he and others caution that contact between tobacco and mouth tissues can lead to prob Anti-smoke- rs o BAKER 30-o- vest-pock- strategy of expanding from a niche to a mass-markproduct should yield favorable results. They were selling 500,000 cans of Skoal Bandits a week, and 25 million this year is a possibility, said Diana Temple, analyst for Solomon Brothers. This is their only business. Tokyo Department Store Like an Enclosed Town By Michael Ross years first quarter rose Wellness Programs on the Rise employers influencing the lifestyles By C.A. Carpenter Journal of Commerce Closet alcoholics and drug abusers get to work late three times more often than their working peers. They also call in sick three times more often, file five times as many workers compensation claims and have 3.6 times as many accidents on the job. Historically, employers either fired them or placed little emphasis on rehabilitation because the longterm health of employees was considered a personal concern that didnt belong in the workplace. Lately, however, hundreds of companies, ostensibly responding to the rising cost of health care, have joined what one industrial relations expert calls an inevitable rush to install fitness or wellness programs to protect their investment in trained personnel. While most of these programs are voluntary, the trend is raising serious ethical questions about the extent of of their employees. As more and more personal prob- lems are brought to the workplace, its to the mutual interest of workers and employers to work something out rather than scream and yell about a potential invasion of privacy, said Sheila H. AkabaS, director of the Industrial Social Welfare Center at Columbia Universitys School of Social Work. And so the question becomes how do you protect that information of an employees personal problem from being abused by an employer through the job ladder or in union associations. Workers can pay a high price, like a promotion or their job, if a program doesnt clearly state what will be kept confidential. And with computers being used to record that information, youve got to be sure identities are not easily recognizable. Wellness programs are an out-Se- e Page F-- Column 5 6, lems with the tongue, larynx, asophy-gugums and cheeks. Public Citizen, a consumer organization in Washington, D.C., petitioned the Federal Trade Commission on Feb. 14 to require warning labels on smokeless tobacco packaging. Allen Greenberg, a staff attorney for Public Citizen, said that based on calculations from a study by the National Cancer Institute, there were 7,240 oral cancer deaths in the United States in 1980. Assuming the 1975 figure of 3.8 percent of the population using smokeless tobacco, 10 percent of all oral cancer could be traced to that use, Greenberg contended. Dr. Deborah Winn, author of the institutes 1981 study of oral tobacco use among women in North Carolina, estimates smokeless tobacco was used by 30 percent of the women in a control group who were hospitalized with or died from oral cancer. Dipping quadruples the risk of developing oral cancer, she said. If you look at women with gum and cheek cancer, the risk is 50 times greater for women with a snuff habit But she added, from an epidemiological point of view, we wont have proof for decades. Pressing for Ad Ban The National Cancer Institute is considt ring a five-yea- r, $7.5 million appropriation for studies on who uses oral tobacco products, why they are used, how the use can be prevented and how users can stop. Greenberg said Public Citizen also is pressing the FTC to ban television and radio advertising for smokeless tobacco as it did for cigarette adver-- ' s, 50-ye- Using. This administrations hallmark system is that they want free-mark- et educated consumers, Greenberg said. We say consumers that are not aware of health risks are not educated, and therefore the market( system is not working properly. The peUUon asks the FTC to agree there are health risks associated with' smokeless tobacco and to declare that failure to disclose the risks con- -' stitutes an unfair or decepUve act. The FTC must decide this summer whether it will open a formal proce- dure to review the petition, Greenberg says. STATE OF UTAH ADVERTISEMENT FOR SPACE The State of Utah requests all persons interested in leasing space to the State to submit a proposal by 2.00 p.m., July 25, 1984. Specifications are available upon reauest at this office or contact Dennis R. Kellen, Utah Uquor Control Commission at 973-777- DFCM8407-- PROPOSAL IDENTIFICATION: TYPE OF SPACE: AMOUNT OF SPACE: LOCATION: LENGTH OF LEASE: PARKING: MISCELLANEOUS: OCCUPANCY: 0. 2 Utah Liquor Control Commission Utah State Wine Store Approximately 3,000 to 5,000 square feet. Proposals will be accepted for new or existing spoce. Suggested plans for a new building may be obtained from Utah Liquor Control Commission. Salt Lake County Area bounded by 4400 South to 7300 South and State Street to 2400 East. The site may not be located within a 600 foot radius of a church, school, public park, playground or library. Seven years with renewal options. LeasePurchase and Purchase Option will be considered. 50 to 100 stalls Facility must meet all local zoning requirements, state standards, state codes and local codes. On or about August 1, 1984 Please submit proposals to: Mr. Joseph B. 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So, if you can find a higher rate, wed like to know. And, if you cant it will be our pleasure to serve you with the rate in the City. highest, FSLIC-insure- d VEKLAWD CTHRXFT&LOAU 235 S. Main St. Salt Lake City, UT 84111 (801) 521-44- 00 ( T 01 J The Kearns Building 140 South Main Salt Lake City, Utah 84101 (801) 531 -8472 1750 Park Avenue P.O. Box 2519 Park City, Utah 84060 (801) 649-933- 5 1 |