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Show Better Appliances Asked Women, holders of household purse -strings, are becoming more cognizant of false economy and are buying better quality appliances that, in the end, return the higher cost by means of economy In operation. op-eration. That was a message from Fred W. Becker of San Francisco, zone manager for the Frigidaire company, com-pany, at a meeting Monday night of 100 Frigidaire dealers and salesmen sales-men from Utah .and Idaho, held at the Newhouse hotel. "Although women like household appliances that fit their income, the trend of buying Is toward more expensive electric ranges and refrigerators," re-frigerators," he said. Sponsor of the meeting, which preceded a fall sales campaign, was the W. H. fiintz company of Salt Lake City. Charles C fiintz. president presi-dent and general manager, told the group sales are 50 per cent ahead of 1938. Other speakers were L. H. Stull of Oakland, Cal, sales promotion manager of the Oakland district, and Paul J. DeVlne, galea manager for W. H. Bints company, lnter-mountain lnter-mountain distributor. |