OCR Text |
Show r I We Absolutely Guarantee . 1 IJ Present Maxwell Prices You have never seen an advertisement featuring the service performed by the Maxwell Motor Company in " Helping to win the war." . !l j Nor will you. We do not believe in capitalizing our loyalty to our country. j Nor has our patriotism been as profitable as would have been our normal, legitimate, peace-time business. j Maxwell factories were,, when needed, devoted to war work just 100 per cent. . t 1 1 Let it go at that. ' We did not capitalize a deplorable condition nor take advantage of it to put a fictitious price on the MaxweD. j Which brings us to the point on which we wish to state some plain facts. , j j Recently you have seen announcements of Especially is this so if the model he is offering Maxwell Motor Cars do not belong to the ' 1 price reductions on some makes of motor cars. you today is precisely the same model he "Cheap Car Class." This product is the un- I i ' offered you then, but at 20 to 25 per cent disputed leader in the Refined Car Class. j I These seeming reductions (we use the term advance now over his then prices (even after , , . . - , j "seeming" advisedly!) have given the average his recent reduction). By refiried wf mean in a mechanical sense. buyer an erroneous impression. Maxwels are not made to fit a preetcr. 1 That impression is to the effect that the price yesterday was fictitious, it is still almost mined, nor to meet a competitive, price. of motor cars generally is above normal and equally so? ; They are designed to fin a certain definite de- will come down in the near luture. u more tQ fcund & mQtor today mand fof a jght car of qUaiityinternally as j Now, as a matter of fact, that is not the con- it did a year ago. well as in outward appearance. 'dition at all. Materials are higher wages are higher. All We first make the car as it should be made, j I There is no warrant for any such assumption. costs are higher. ' then set the price. , Just analyze the situation yourself and see if Jt wil1 continue for a long time to come on the We do not rat our pAcc to'meet the price of i our statements are justified! present scale we believe. - a car of inferior quality. Recall the prices that existed on certain makes Tell you why. -Nor did we; as we have shown, take advantage j of automobiles before the United States went Materials are now in demand by the whole 0f a War-time excuse to raise the price to a j into the war and compare the prices of those world will continue to be during the years fictitious figure. same cars today. of reconstruction in Europe. , Had the war continued and we had not made I You'll find that any reductions that have been Especially is this so in the case of steel, copper another car, the buyer of the last MaxweU x j and other mmerals. wou d have paid the regular price and no I made were necessary. r r j j ' Rubber also will likely range higher. more. In a word, they apply only to cars that were , . The Maxwell policy is clean and it is consist over-priced-war-time pneed-before such Rubber is the biggest single item of cost in a entwe not ..opportunists. -m business, j reductions. motor car and it is in great demand. cr S tt. ,mo1,. ronsidf-r four makes of cars Wages will never go back to the pre-war scale. Those changes and refinements in this new i For example. Consider tour mates oi cars t s 1919 model actually cost more than the dif- that formerly were priced in close competition Every student of the problem is now agreed ference between its price and that of the 1918 with the Maxwell. upon that. model. Compare their pre-war (normal) prices; their You have read in the newspapers lately the So the price cf this new Maxwell should have I war-time "peak" prices, and their present statement by the United States Steel Corpora- peen more i S "reduced" prices. We'll designate them "A," tion that that concern is not going to reduce . "B " "C " and "D " wages and that concern is the biggest em- But we are content to accept a smaller margm ' ployer of labor in the world. of Profit Per 031 m the interest of greater volume so have continued that price on this j l B Pre-War War-Time Present It is well! pass the prosperity around and 1919 model. ! Price' "Peak" Price we will all get our share. . . n . j i p There are today more Maxwells in hands of j Fnce If the mechanic gets more pay, all lines of users than of any comparable car we are ,, . t. nnc n tnoc. nn business benefit and more people are able counting on the splendid quality with the low Car A $795.00 $1095.00 $y85.00 to buy motor cars. price of this latest model to maintain that I Car"B" 990.00 1285.00 1185.00 We can see no reason to expect that the cost leadership. I Car "C" 635.00 865.00 745.00 of manufacturing a Maxwell Motor Car will "But talk is all right," you say. Car "D" 725.00 985.00 985.00 be less in a year from now than it is today. You want something definite, something j War or no war, the price of the Maxwell tangible to tie to. ! From the above it is clear that some "reduced" product would have been precisely what it is Vely wenhere & yj. guarantee I prices are still too high. today. 11 iw - , j I tT7 ... . 1 j . ... , .. rrice or the Maxwell Motor Car today I For when the price of a product was in- We did take advantage of the War-time con- (Toaring or Roadtter mode) i, $895.00 creased by 33 per cent and then dropped back dition-but only to incorporate in this new f 6 fc fjetroit Michigan, and we abso- . ten per cent, you can't say it has yet been put model several changes and improvements. luUly gaarantee thJ prce untU Janm j back where it belongs! Factory busy on war wor"k, our engineers and next, 1919. j And that is just what happened in several Tofecf pToucT EvCry MaXWe" dea'CT cases. penect tne jv.axweli product. yQu that writing at time of j ' We have spent more than $100,000 on purchase of your car. Just consider a moment: special tools for more accurate finishing of Some makers haye reductions j If a maker is able to drop back to "pre-war" parts. others will follow. I prices today, on what basis did he justify his Cylinders are now ground after reaming cr-u t. I I j, , . ,. . . ,, r 3 , , 5 . . . 6 - So far, however, we have seen no real reduo- ! I war-time price? And especially his most formerly only reamed. That is only one of . .K A, . u . I I . , 3 . ., J J tions though there have been some nenuine ! S recent war-time "peak price? many similar refinements. f ,.. .-k , -1 a tu j increases 01 price since the war closed. There I Certainly he bought no materials while we This new 1919 model Maxwell, deliveries of will be more of the latter, too ! j were in the war-he could not. oduct1 immediateIy' is 3 SUperir In buying a Maxwell Motor Car you know j Ifhe bought them before, then he bought them UC,' J. tj precisely where you stand. at the same rates we didl lt 15 a lar6CT CSTa more commod.ous body. Qur guarantee of the price yonr . 1 x. r,;. Gasoline tank is at rear instead of under front guarantee of the intrinsic value of this I In that case there was no real reason for his ieatcOSts more worth it. product. J excessive war-time peak price. II II , The new Pantosote top adds greatly to ap- So buy the Maxwell you need get your order If he cannot justify his prices of yesterday, pearance as well as to serviceability. Grace- in early. can you accept his statements today? ful in design. In quality the best. , . . I Maxwells may go to a premium price may I Only gauge you have as to the intrinsic value Seats are deeper, softer better springs, have to be increased but we guarantee you f J of his product is its pre-war price. better materials. absolutely against a reduction. I Maxwell Motor Company, Inc., Detroit, Michigan j Notts: The ttxrell Motor Company, Inc., opcrmting the Chalmers factories desire to state that the same conditions and the same reasons obtain with regard to the ChaJmera product. Present pricea are right are rock -bottom and will therefore be maintained. The same guarantee applies. rWE WILL TEST YOUR BATTERY OR GAS TANK FEJEJE WE DISTRIBUTE jj LIGHTING AND WELDING GAS AND BATTERIES We have a new Prest-O-Lite Battery for any make of car. Wo repair any make of battery. . B If you won! like to change vour Itfrht'iriK from ens to rleetrie lihtn, w E 1 "will take your I'rcst O-Litc tai. iu on a i'restOLitu battery. ! MONARCH MOTOR COMPANY SE. E. DARLINO, Mgr. Wasatch 043. 123 E. 2nd South St. |