Show I SLANG I ADVERTISING I seems rather strange to a novice that t the professors of the art and our doctors of advertising haye been so slow to dIscover f dis-cover the genius gen of successful ad Vertisinjj I I tha catchy Idea in all efforts in this line that makes them effective The L sited and secular have been admonished I to see that bump hump or lump and rsve all admire the fellow who has touched MS and will do the rest no phases In i prosa or poetry are repeatea any of tener 2n music only The air that are catchy I ake life and live Just so in literature Apt illustrations are quoted from one generation iustatons to and to prove this is the generton aso atherttetaB a few stances h Will be cited How much more attention k would a clothtee receive who put out a than one saying reading Pants down sy BJsn tn i Pant Jlg boot I ing simply fine clothing or the and shoe d al lne that advertises Maid of o Athens ere we Pan our Shoes are made of Leather and Never Part than one Leter who bays fine line of foot wear A tYS Lne real estate agent who gets of Put your eBtte tills slot is much wiser than I U content sot himself With the old forms and BO on It is not necessary to be exactly original or logical the one eacty attract attention and the greater the attraction the more attention leater tion xvhlch Is advertising which An example of an adaptation Eta the case is the cigar manufacturer who quotes Its a good thing push I RloiJ5Tishimin5o Cigar and one Of the happiest hits Cigr catch phrases is j Jappiest Follc at Indianapolis they offer and for prizes to solvers of puzzles use a startler in all advertisements Whet i you wits and win Mark Twains nightmare Punch 1iak Tins brothers punch punch in the presence ot the passcngalr was a jingle that rever berated throughout the land and a the I beginning of the catchy Idea that hast I has-t en so profitably turned to account by cur advertising geniuses Marsarct Bowman Bow-man in Printers nk |