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Show Ji GEORGE SAVE F VALASSIS 4 COMPANY urridDAST ize NSERTS LIVONIA $1.00 ON A CARTON OF DECADE 100s. To Dealer: We will redeem this coupon plus 7e for handling, when terms of this offer have been complied with by you and the consumer. Any other application may BStfl 7 Store CouPon DECADE N 3U591 J31 DECADE 100's MONEY BACK GUARANTEE through transferees, assignees, outside agencies, brokers, or others who are not retail distributors of our merchandise Coupon void and subiect to confiscation when presented contrary to terms of the arrangement Offer limited to one coupon per adult 21 years of age and older Any sales ta must be paid by customer Good only in the United States and void in any place where it is prohibited, licensed, taxed or restricted by law Cash value 1 20 ol 1c Offer expires December 31. 1980 constitute fraud Get reimburse ment by mailing coupons to: Liggett Group. PO Bo 1774, Clmtor Iowa 52734. NOTE: Invoices prov ing purchase of sufficient stock to cover coupons presented tor redemption must be shown upon Redeemable only by consumer to whom originally issued. We will not honor redemption Ml Durd'-l'Aufr t' " s , '; 0 PAr rr t Sd S a I 'S 'I' f S H' 'ase Ijpd . J ' a ' f' e ; ',jf f . tap O' d ,r n ' s " db'e J i"' y I, . i." sa s'y usf y a .,,( ; : '),, - ; DtLA'.'t bod'd' lo bd' ' . V -- s dt V. uV .o c a' L. tea v' eA s $1 .ted d' d p'S DEC 0068 INS re 100's filter 8 mg "tar", 0 8 mg nicotine av per cigarette, wpw A ' 00 Lt A'j ,!t FTC (.ay , L 'd d j r ifp Method. prrvwif!wiwpw Or your money badd You may think that you just can't get full, rich and satisfying tobacco taste from a long cigarette that doesn't have high 'tar'. Now, you can, with DECADE in a new 100's length. THE PROBLEM IS When the 'tar' and nicotine are removed from a cigarette, the process can often also remove the taste that many people smoke for. If you've recently switched to a long lighter" cigarette, you've probably noticed that it just doesn't taste as good or as satisfying as what you'd been smoking before. The reason is simple: the process required to reduce 'tar' and nicotine can easily ruin what was a great-tastincigarette. You may have discovered that a few cosmetic changes to an old package and some catchy ad headlines don't change that a bit. The fact is, to make a great tasting long light cigarette, you have to build it from the ground up. And DECADE 100 s did. THE SOLUTION IS THE DECADE 100's "TOTAL SYSTEM The makers of DECADE 100's selected a completely new each chosen to complement the group of fifteen tobaccos g taste Warning The Surgeon General Has Determined That Cigarette Smoking Is Dangerous to Your Health. of the others while keeping tar' low. The flavors of all fifteen are ac- tually enhanced while they're being blended in a totally unique Flavor Packing" method designed especially for DECADE 100's. These fine tobaccos are wrapped in a select paper that delivers the burn rate ideal for maximum taste with minimal tar'. Next, the specially selected tobaccos and perfectly matched paper are married with the unique DECADE 100's filter. Not an adaptation of a filter from some existing cigarette, the DECADE 100's filter is a completely new design. Its "Taste Channel" was created to give DECADE 100's the first puff impact most people thought could only come with higher tar' cigarettes. all speTobaccos, paper, and filter cially designed and perfectly matched to give you truly satisfying taste with minimal tar' that's the DECADE 100's "Total high-porosi- ... . . . System". SATISFYING TASTE GUARANTEED If you don't agree that DECADE 100's have the full rich taste that satisfies better than the long light you're currently smoking, )ust send the unused portion of the carton (at least six packs) and a cash register tape with purchase price circled and the guarantee and we ll refund every cent of your purchase price in cash. plus postage Cant Lose A Penny ... But You Can Gain Truly Try New Satisfying Taste in a Low Tar Cigarette DECADE 100s. You ... |