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Show Utah's "48 Tourist Possibilities Since the tourist business is Utah's third largest industry, and shows signs of even becoming becom-ing more important, the outlook out-look for next season is worth reporting. re-porting. "Sec (he U. S. First" Despite the fact that Mexico and Europe are bidding strongly strong-ly for the American tourist business, bus-iness, the average vacationers this means 90 per cent of salaried sal-aried people are still interested interest-ed in visiting the scenic attractions attrac-tions of the United States. The air transport people admit ad-mit that the tourist dollar is go- Oing to be harder to get mainly because of increased living costs. The American Express Com-panv Com-panv says that the public's acceptance ac-ceptance of the idea tb "extend the vacation season" will help the tourist business consder-ably. consder-ably. National tourist agencies concur in the opinion that the tourist business will be good next year because big industri-, alists have made statements ic the effect that there will be full employment throughout the nation na-tion next season. AVill I?e "Hollar Conscious" A pertinent fact regarding next season's outlook is a quo-Continued quo-Continued on Page 4 Tourists . . . Continued from rage 1 tation from an important travel authority who savs: "You must remember that the backlog of tourist business from the wnr years has been exhausted. We will again bo catering to people who are looking for the greatest great-est value for their dollar." This means that next season, tourists tour-ists will shop around a little more for hotel and motel accommodations ac-commodations and compare prices. They will be more choosy about where they will i l eat and how much they will pay. i In other words, next season, eat-' eat-' ing places, hotels and motels I will have to start catering to the traveling public who are again I becoming "dollar conscious." FRIENDLY UTAH A slogan originatJ by Commissioner Com-missioner Rulon S. Ilowells of the State Department of Publicity Pub-licity and Industrial Development Develop-ment will appear on Utah's 1918 automobile license plates and also on thousands of letters now being mailed in and out of the the state. The 'department has furnished business firms who ; use mailing machines with a stamp for their machines', which will print the words "Visit Utah, the Friendly State" on their outgoing mail. |