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Show ylyj viewpoiNT cft 3 CLIFF MEMMOTT, Editor SECURITY, AND RISK-TAKERS . . . SECURITY COMES IN A GOOD MANY different forms, most of them' desirable. There's an odd thing about security, though. It is the product of risk yet risk is the opposite of security. In searching for security, don't go to "people who are looking look-ing for the same thing.. Go to those who are risk-takers,-not security-seekers. And this applies regardless of what kind of security we hope to find. To start every business, people had to put their resources on the line their ideas, energy, time and money. There is never a "sure thing." Government looks to risk-taking private enterprises and the income they create for most of its funds. We may not be conscious of it, but wherever we seek personal per-sonal or economic security, we expect it to be provided by people who are willing to take risks and they seldom let us down. - n vEv SATISFACTION GUARANTEED .... Satisfaction is another word for success. That's why every sale represents another satisfied customer for our local merchant.. . . why he offers prompt, courteous and efficient service. . . fair and reasonable prices. . . cheerful exchanges or adjustments wherever warranted. Our local merchant isn't in business to get rich from high volume sales or excessive profits. His future security lies in continuous customer satisfaction through quality service, fair prices and reliable transactions. " That's why the firms serving this community ask for cus tomer criticism as well as customer compliments. They have a genuine interest in keeping their customers satisfied and must constantly look for new ways to improve existing services and add new ones. Patronize our local merchants at every opportunity. You'll soon be convinced that it's the wisest thing to do. When you buy from people who are anxious to please your promise of satisfaction never ends with a sale. Trade at home for your own sake and community progress. pro-gress. vEv "There are always too many people who reach for the stool when there's a piano to be moved." Dwighton (Kan.) Herald. t "Nothing makes the younger generation seem so bad as having lost your membership in it." F. Robert Becker. t "Marriage is an institution run by women, financed by men." Jan Bart. t Nothing is "opened by mistake" more than the mouth! 30 |