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Show I New Advertising Agency Has Been Formed in Salt Lake City STR.INGHAM A. STEVENS' MALCOLM M9ALLISTER, JAMES B "WALLIS VICfe-PRESIDENT PREISIDENT SECRETARY Strlngham A. Stevens, an Ogden product, bolng a son of tho late Bishop Bish-op Stevens of the Ogden Fifth ward, has just made another big step upward up-ward on the ladder of success in the field of advertising, according to news from Salt Lake City, tho principal scene of his activities for several years past His latest stop was to become one of tho Incorporators ofthe McAllister, Mc-Allister, Stovens, WalllB (Inc.) Advertising Adver-tising agency of Salt Lake, a new corporation. cor-poration. Tho formor Ogden man is vice prosident of tho firm, Malcolm McAllister is president, James B. Wal-lis Wal-lis secretary, J. C. McAllister treasurer, treasur-er, and these, with Lon J. Haddock, arc the directors. The company is capitalized at $20,000 and was organized orga-nized for the purpose of conducting a modern advertising service In all that the name implies. Mr. Stevens began his publicity work as Ogden manager and correspondent corre-spondent of the Deseret News and before be-fore going to Salt Lake was also publicity pub-licity agent of tho Ogden Rapid Transit Tran-sit company, and purchasing agent of tho Utah Light & Power company, and secretary-treasurer of tho Commercial Electric company Later he was for threo years cashier of the Cardston Mercantile company at Cardston, Alberta, Al-berta, Canada. H1b Salt Lake activities activi-ties have Included the managership of tho KImball-Rlchards Real Estate company com-pany and tho Wasatch Lawn Cemo-etery Cemo-etery company for five years. Ho has been a close student of advertising and general business and among other things has completed courses in the Alexander Hamilton Institute and the Emerson Institute of Efficiency. Ho was a delegate to the International convention of advertising clubs at Toronto, To-ronto, Can., and is a membor of the National Financial Advertisers' association. associ-ation. Malcolm McAllister, the president, has been directly engaged In advertising adver-tising work In Utah for more than twenty years. Of this time he served aB a practical printer for eight years, was advertising manager of the Deseret Des-eret Nows for four years, Installed the advertising department of Z. C. M. I. and was advertising manager of that institution for one year Ho was also genoral manager of the Interraountaln Republican, now the Herald-Republican, for twenty-six monthB, and for tho past soven years has conducted tho Malcolm McAllister Advertising agency, during which lime he has been conspicuously identified with many of the prominent advertising successes of the state. Mr. Wallis, secretary of the new advertising ad-vertising firm, has had a broad training train-ing in tho national advertising field. Since he was a boy of nine years he has been in touch with the printing, publishing and advertising business. The other members of the organization organiza-tion aro well known business men who have been connected with many successful suc-cessful organizations. Well Equipped. In the matter of equipment the McAllister, Mc-Allister, Stovons, Wallis (Inc.) agency is exceptionally fortunato, according to Malcolm McAllister, having a most complete accumulation of valuable data, da-ta, gathered over a period of several years, pertaining to manufacturing, merchandising, financial and investment invest-ment institutions. The firm also maintains main-tains relations with many of the foremost fore-most advertising authorities of America Ameri-ca and has a complete advertising library. li-brary. This equipment enablos the firm to mako Intelligent selection of advertising mediums and to quote rates for spaco for all publications In America and foreign countries. |