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Show Tourists Bring $100,000,000 To Utah in 1959 During 1959, tourists left In Utah more than $100 for every man, woman, and child In the state. Stated differently, more than three millioa visitors In Uath spent about $100,000,000 while they saw the state's many attractions. attrac-tions. These figures emphasize the enormous impact of tourism of Utah's economy. And yet, Utah has hardly even begun to rea- -lize its full potential in tourism. Studies show that It ranks well below most other states in number num-ber of visitors, time spent in the state and expenditures. To help change this relative standing for the better, the State Tourist and Publicity Council now operates on a budget olj $118,000 a year in publicizing the state. Though a rather modest mo-dest sum when compared with many other states, this amount is still the highest legislative ap- ' proprlatfon devoted to state-wide advertising of Utah during the past decade. The major part of the Coun cil's budget $83,000 Is used directly n the advertising program. pro-gram. More than half, or $48,000 is spent for advertising In key magazines and metropolitan newspapers, while $42,000 Is spent for printed material, films displays, news releases and photographs, pho-tographs, etc. Purpose of the magazine and, newspaper advertising Is to Interest In-terest people enough to write In for detailed Information and during 1959 more than 100,000 prospective visitors did write In to the Council for copies of Its many publications. Nearly 60 of all inquiries were actual coupons cou-pons while the balance were In the form f letters. A fourth of all inquiries, interestingly enough, were from out-of-state children studying about Utah In school. To fill these requests for in-irmatIon, in-irmatIon, the Council In 1959 distributed about 600.000 different dif-ferent pieces of literature, including in-cluding scenic booklets and folders published by the Council, Coun-cil, official road maps issued by the SUte Road Commission, and many items published by local chambers of commerce, government govern-ment agencies, and private firms. Illustrative of the type of advertising ad-vertising placed by the Council Is the ad appearing in the accompanying ac-companying Issue of Cm one t Magazine, which also has a special spe-cial "gatefold" cover for your reference. ref-erence. The 1959 ad in Coronet (on rage 14) brought in almost 15.000 inquiries more than any other slnir' Kitvortiwm-nt v placed by the Council. It is hoped Chat the 19fi0 in th ri7tne will be even more productive. Utah ads also appear in such well known national publications publica-tions ad National Geographic, Holiday, Sunf. nH ".li,l nitrrwMM tnacrarlnoa. In addition, they appear i.i about 15 selected ! daily newspapers. I |
