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Show All The Salt Lake Tribune, Sunday, April 28, 1985 ' t Sometimes, it can almost seem as if your bank speaks another language. Because the words and phrases it uses are complicated, and often have unclear meanings. Which makes for very nice bank talk. And very poor people talk. ROLLOVER Take the word rollover as an example. To most people, it sounds like a trick you teach a dog. Not a word used to describe what you can do with your money in a Sayings Certificate when its time to reinvest. banks use these terms. And others. Leaving it up to you to find out what Yet every day they mean. Except at The Benj. Franklin. Were committed to plain talk. Thats why were offering a free book It has banking terms from A to Z explained in plain English. You see, our plain talk makes banking easy And to make it even easier, weve developed everything from a 24 hour rate hotline to a way you can open an account over the phone. You can even get nationwide access to your cash with The Exchange teller network. Plus, were working on more services for 1985. Well be adding more tellers at rush hours. Reinforcing our plain talk employee training with special rewards. And paying close attention to howyou think we can improve. Just -- v I " for starters. PENALTY FOR EARLY WITHDRAWAL y LIQUID ASSETS And what about liquid assets? What probably comes to mind is water. But in reality, its an investment that can be turned into money in a hurry So change to The Benj. Franklin. Drop in and pick up your free book today And stop wondering whats meant by the penalty for early withdrawal! The Beni, franklin FEDERAL Deposits insuied to $100,000 by die PS LIC YIELD FSiX Then theres yield! In the language of banks, it has nothing to do with letting another y And a lot to do with car have the the true rate of return you can hope to get on your investments during one year right-of-wa- 1 ) i ' ) I r SAVINGS AND LOAN ASSN, A i 5 |
