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Show T I hat's the beauty of newspaper advertising. When you've reached a reader with your message, you've got their attention and their concentration. Their complete concentration. Nobody ever shined their shoes while they read the news. Can radio and television advertising advertis-ing make such a claim? No way. - Too many times those advertising vehicles are little more than background back-ground noise. When people turn to their paper, they turn there with interest. Which Whi-ch means that's where your advertising adver-tising message needs to be. With all the choices available, it's difficult deciding how best to advertise adver-tise your business. But everything becomes a little v simpler when you remember one ..piillliiife rv . . I I 1 DAVIS COUNTY ft |