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Show Spring Adv. Campaign to Promote Utah A spring advertising sch. edule that will reach nearly 40 million readers of 31 ma-jnr ma-jnr magazines was recently approved by the Utah Trav-vel Trav-vel Council. Cost of the largely large-ly full page, full color space will be $205,146 74 percent of the total advertising budget bud-get for fiscal 71-'72. . Three major ads, four specific spe-cific ads on Utah activities and one ad each for Utah's Dine multi-county promotian-al promotian-al regions make up ,the schedule. sch-edule. . The three major full page feature one of three cutlines: "This is the Place," "Utah, J fhe Good Natured State" and I "Utah, the One of a Kind i State." . The four specific ads deal with camping, trailering, river ri-ver running and Utah history. All ads include return addressed ad-dressed coupons. Interested readers may clip the coupons , and send back for further in. i formation from the Utah Travel Tra-vel Council. National Geographic, Good ; Housekeeping, TV Guide, Sunset, Glamour, and Sports Afield are among the 31 national na-tional magazines the Travel Council selected for its schedule. sched-ule. Lee Jorgensen, director of the Utah Travel Council, states, sta-tes, "Out-of-state advertising take up a considerable portion por-tion of our yearly budget. We believe the magazine selections selec-tions made this year will give us maximum exposure to people most likely to travel to Utah." The spring ad campaijgn for the summer tourist, season sea-son begins in February and ends in April. The Travel Council received and processed proces-sed a record 390,000 inquiries for fiscal 1970-71 and expects to exceed 410,000 inquiries for the current fiscal period. |