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Show ififin WJEN HERE j r Owners Advised to Be- ; rT Familiar With Me-' Me-' chanism of Machine. ROBLEM OF DEALERS it mportant That New Buy-ers Buy-ers Receive Complete Instruction Course. Tne motor car dealer's problem for tht future will not be one of selling but otu o( getting cars to sell. vvery day developments confirm that to be true. There was never so much money in circulation among any people In the history of the world as there is to-day amor Americans. More people tave more money than ever before and they are satisfying to the extent of their -.hil'ity their desire for those things that lave heretofore been denied them. Last May's government disbursements reached the enermous sum of one and a half jlllion dollars. As production of ordnance and other .opnlies increase and as more and more ahps are turned out, more money flows Into circulation. It goes into the pockets of those who never before knew the feel-ins feel-ins of having so much money. The effect of this condition is being ftlt by everv automobile dealer who is located in a territory where any government govern-ment work of any description is being done. It applies to all agricultural sections sec-tions where there is promise of any kind of crops. It is shown in the sales ' of new and used cars. It is particularly noticeable in the class of people who ire now buying motor cars. The buyer this vear as a rule, is buying his first sr. 'Up to this year the trade in new Irs has been stimulated because the doleuirould accept used cars. But the "fTf today does not offer a used car. haa1 none to offer. . . out " New Basis. 'c!yW these new buyers are not "motor -T it really is important that they It Sift on a different basis than have t buvers in the past. It is no longer stble to get competent repairmen to rtder such service that has been given dealers in the past. Many who have kit shops open day and night and who kve had a crew of men ready to render errice on Sundays have had to dis-cetlmia dis-cetlmia that kind of service, jobs cannot be turned out as quickly as hey have been in the past and usually hey are not done so well as they were vhen the repair organization was up to its highest point of efficiency. Naturally those who have learned' .o expect the high order of service that has been given in the past will be disappointed at the new-turn new-turn of afalrs; But since it applies to all lines of the Industry and since all of us must soon get in the way of not expecting ex-pecting such good service as we have had. the dealer will not suffer as much from criticism as he would if others were able to give perfect service. But now that the new buyer does not 'now so much about motor cars and as he ias really no understanding of the principles prin-ciples of a gasoline engine, much time and "nuch labor can be saved to the dealer (itvho will take pains to teach his new customer cus-tomer not only how to drive his auto-' auto-' nobilt but also teach him how to take re of it. He must be made to realize, 'ore than any previous type of buyer ' ' d had to, that an automobile must , given careful attention. He must ' what it means to lubricate, and he slYiM be instructed so as to be able to ;' tor himself what users in the past quently called on the dealer to do for I'ttn. iutos Are Necessary. It will not be possible to send a serv-e serv-e wagon out in response to every distress dis-tress call. The practice of sending men 0 change a customer's tire cannot be con-IJiiueii con-IJiiueii for the very simple . reason that re men to do that work will not be avail-e. avail-e. So the big problem the dealer has ''cay is not to sell cars but to teach t'li'Ii how t0 talie care ot u,eir cars. 1 The automobile is a necessary means If transportation. Take it out of Ameri-fan Ameri-fan life and hundreds of million dollars' roi'th of railroad supplies and street car vuipnient would be necessary merely to Jinsport the Increased traffic load that rTw - 1-16 'brown upon them by reason of 'jK ' 'Vontinuance of motor cars, fr cas are not built for a period of lo years all the approximately five mil-iu mil-iu cars in America will have dwindled (Vii to none. So cars must be built, n- if they are not, the farmer will have f return to his slow-going team. The I'ople 4vlll have to change their places ( residence to points nearer their work kid in this shift more would be lost than I 'id be computed. |