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Show I ADVERTISING FUNfl I EXCEEDS $1S,000 Large Subscriptions Await Action by Directors of Corporations. H BOOST LETTER WRITTEN Publicity Bureau Congratu-lated Congratu-lated Upon Campaign Now Under Way in City. Hj Subscriptions to tho joint advortising fund went over the $15,000 mark yeater-" yeater-" day. BIgnod cards amounting to 6G30.30 were turned In at the campaign com-mitteo'a com-mitteo'a headquarters, Commercial club publicity bureau, making tho actual to-tal to-tal to dsto $15,054.30. Tho total this vroek was not aa largo es the committee had hoped to make it. Hj Por one thing, a number of healthy sub-scriptlons sub-scriptlons are being held up pending favorable action oi them by boards of directors of the companies. This is true particularly of the bonks and larger corporations, all of which must havo formal action by their boards fl boforo they can submit their pledges to swell the fund that is to properly ad-vertise ad-vertise Salt Lake and Utah. Furniture dealers of tho city, most of thcin, added their funds and support to tho joint advortising movement yester-day. yester-day. Among yesterday's subscribers Hj were tho following furniture houses: Freed, Grocnowald, Buohler-Crawford, Hj Tobin, Standard, Co-op, Mndson, Mod- Hj crn, Woatorn and Dinwoodoy. Other subscribers were tho Consolidated Wag- Hj on & Machine company, Burt & Carl-ouist, Carl-ouist, J. T. Keith, McCoy's stables, A. A. Crabbo Co., Utah Concrete Pipe com-pany com-pany and the Cook Tea & Coffoo com-punr. com-punr. BTero is a booster letter received yes-torday yes-torday by ChaTlcs Tyng, chairman of the joint advertising fund" committco: Mlglity sorry 3 am away during your campaign. It's bully. I sot the papers and your letters and postal cards. They are nll fine, and I hope you succeed beyond your fondest ex-pectatlons. ex-pectatlons. Big Opportunity. Broad publicity for Utah has been Um one of tho things closest to my heart for tho past two years. There nover Um was such an opportunity offered a Um commonwealth and a community as Is mM offered at this time. The Panama exposition at San Francisco not only affords this opportunity, but makos the foundation (rood, us the advurtls-Jnf; advurtls-Jnf; man would say, "furnishes the overhead." Ono thousand dollars spent now, with tho tremendous ad-vantago ad-vantago of this "overhead." will brlnt; as much of a return as $5000 spent at any other time. Therefore, If you Um can get $40,000 for use during- this eur, It will bring a return equal to SSuP.OOO spent at nny other time. Salt Lake needs the real kind of publicity which this money will bring, j I return cost frequently onough to know with detmitencss the mental attitude beyond the mountains. Ton years ago It was largely ono of nvcr-Bion. nvcr-Bion. Six years ago, when I first carao among you. It wus one of curl-1 curl-1 oslty. Today It Is primarily ono of 1 "Interest," and real Interest at that. 1 The pendulum has begun to swing I "tab way, and If we can only throw 1 i ji a rcnl life lino and pull tho swing Knme more tho results will provo j "something In It for everyone." Believes in Suit Lake. fl I believed In Salt Lako from tho first and Induced my company to upend 90 per cent of Its incomo for the 11 ret two years and more In dc- velopmcnt. I know of other com-panles com-panles which liavo done tho same, andj I know also that there are ninny peo-pie peo-pie now outside of Utah who havo mora real faith In Its future than many yes. vory many Utahns have. 1 The nctunl fact? are that "outsldo In- j tcreta" .are today spending vastly xnoro money In Utah than our own people are. H We. therefore, not only need from $-10,000 to 1100,000 a year for publicity 1 purposes, but wo need to havo tho 1 men of Utah who control capital to 1 let Iooho of it a llttlu and Invest In 1 the development of resources. They must bn Jarred loose from .their moor-ings. moor-ings. clso tho first thing wo know a morning sun will discover an ubso-lutely ubso-lutely foreign citizenship in control of uiid reaping the bcncllts frohn the development of the most tremendoun-ly tremendoun-ly resourceful area of country on the continent. You and I will not llvo to sco Utah developed to her possible The best we can do la to assist In the "scratching of tho Surface," but, while we are here, for heaven's suko let's lend our best efforts toward that 1 "scratching." and lot's go us fur as j we may toward assisting our people 1 to realize the great opportunity por-Hlstently por-Hlstently knocking at their door, and 1 let'o au!Bt them In the use of their B vorj best energies In n combined of-1 of-1 fort to bring Utah into her own. H Sincerely, (Signed) VESLET KING. |