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Show BOTTERILL SALES RUIMLK Some remarkable business and Industrial Indus-trial records have been made In Salt Lake and throughout Utah tho past few years, but It la doubtful If a nioro significant announcement has emanated from any line of trado In tho state recently than tho announcement from Frank Dotterlll of the BotlcrlU Automobilo company Saturday Satur-day that In tho pant five years his company com-pany has sold over Jl.000,000 worth of motor ears through the Salt Lake City house. "Our buslnc has run not only $1,-000,000 $1,-000,000 strom; 3lnco 1309, but with the Pierce and Hudson cars we have Bold since tho first of the present year It Is many thousands of dollars more than that sum:" stated Mr. Botterlll Saturday, when asked for an expression regarding tho trend In the volume of business In automobiles which centers In Salt Lake. "Our Pierce and Hudson business has been very heavy and we aro Just getting get-ting Into the season. People who buy motor cars of this grade are discriminating discriminat-ing buyers and it requires constant effort ef-fort to maintain a selling organization and service department that can properly hnndlo the business. When a man decides de-cides to put any sum less than $2000, or 1 say $2200. Into an automobile he Is pretty apt to bo well enough grounded in the essential elements of what goes to inalte up a good motor car to quickly solve tho situations surroundlns the various lines of cars offered on the local market for his consideration. We find that such men are looking more and more to the man who sells the car, for the guarantee ho mu3t havo on tho automobile, rather than to the maker. The latter is a long way from the man who burs the car, while- the dealer Is at his elbow for a good many years after tho car has been sold. If the car doesn't measure up to standard and promises. It is to the dealer that the buyer looks, rather than to the maker. "That la ono of the considerations that has actuated us In putting our O. K. on only those cars we aro absolutely sure of. Take tho Pierce Arrow and the Hudson cars, for oxample. No standard automobiles automo-biles are bettor or more favorably known In their respective classes, and yet it Is our own personal 'Botterlll' guarantee that sell3 many and many a Pierce and Hudson model. The buyer knows he can come back to us: he knows that with- a record of over Jl. 000,000 worth of cars sold In five years' time, that wo arc firmly rooted in the Industry that wo are established on a basl3 that forms an absolute protection to him. "I can clto a concrete example In the case of ono of tho now Hudson Light Sixes we recently Bold to a Salt Lake man. He knew little or nothing about tho essential details of an automobile running J1700 or a little more, yet the HudKon advertising had so favorably Impressed him that no was convinced It was exactly ex-actly the car that suited his purpose. The 'Botterlll guarantee was tho clincher. We know tho car from radiator to tail light: we believe in It; we know that It can perform what is claimed for It, and we guarantee It unhesitatingly. The buyer felt that with our long established record rec-ord and the volumo of business we transact trans-act that if tho car wasn't all that Is claimed for it wo could never afford to add our unqualified indorsement to that of tho malter's. Wo gave him an unconditional uncon-ditional guarantee on tho Hudson Light Six becauso, in our Judgment, It in tho beat Six of Ita weight and price In the world today and this establishment will always bo homo' to that car." |