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Show The Growfti of Light Idoas, magnificence and display have gradually grown from the simple homHpun garments of Colonial Days until our Idea and business are covered cov-ered like a garment of Ivy clinging to the castle wall. Display in business seero3 to be the main feature and aim for attaining success. A few year6 ago merchants were happy and contented selling goods without elaborate nbow caues and expensive windows, but the demands de-mands of our day and time havo changed all that. The cost of clothing, cloth-ing, hardware aud groceries havo In-creaaed, In-creaaed, whllo rates and charges for electric current have not Increased, but the demand for Increased lllumr nation haa exceeded former and earlier earl-ier requirements until, tho brilllaucy of commercial Illumination has bo-como bo-como a big Item ln our operating ex-ppnse. ex-ppnse. The rates for plectriclty have remained re-mained tbe parue, but the demand for It and the amount used has increased over 200 per cent ln the last few years. The new electric lamp, known as the Tungsten, has provpd to be educational edu-cational and an object leeon besides. The promises ct reduction In current for this lamp have not proved true in many Instance on account of the unusual un-usual brilliancy obtained, which has lead consumers to Increase the size and number of lamps uei In my recent ad, entitled "Of Interest In-terest to the Public," I told you that theso lamps only require Hi watts pr candle of light produrrd as compared com-pared to 3 610 watts required by tho F.dlon or carbon lamp. Hut ln nearly near-ly every cane the monthly consumption consump-tion of current haa Increased by Increasing In-creasing your illumination. |