OCR Text |
Show HIGHER EFFICIENCY FOR TIRES i The old cut-and-dried method of buying tires yon a purely speculative basis has given way for newer and nioic up-to-date methods. Not that there Is anything startling or sensational sensa-tional hi this statement, but there , are motorists who fail to see any i lifferer.ee in tires until it is pointed out This condition Is passing, however, and among the more experienced mo torlsis realization has come that there is a good deal more in buying tires than it generally supposed. It is cer tain that tires cannot be bought like sugar or fruit, and the more successful success-ful car owners are always looking about for a tire manufacturer who can raise the standard of his product. prod-uct. It is not a case of "How cheap is it?" but "How much better Is it?" Tires have to stand more abuse and wear than any part of .an automobile and if properly taken care of the auto owner will find that the upkeep expense ex-pense of operating his car will be ' greatly reduced at the end of the ; year. Tires are no longer an experi-' experi-' ment, they are built on scientific basis to give you service and pleasure pleas-ure ?n rirfviner vonr car. Don't abuse them; they are only fabric and rubber, rub-ber, don't run them with insufficient air pressure, don't see how many chuck holes and boulders you can hit hi the road. I want you to like me. I take hard blows and say nothing. Give me plenty of air it means life to me. The curb stone is no friend or mine. I can overcome stones and glass, but it takes my strength and injures rae. Oils and gasoline are poisons to me. Extra heavy loads tiro me. Car tracks are my enemies. Cure my wounds. Be kind to me' It pays. |