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Show BYCHAR VD Less Than in 1921 IN TMKSK days when every ki-xl ' nf !( ji is licmi! broken, it n intunistiiiii; to find that the i . 1 1 1 ; t ,i I', ei tiMM.; t ) national im'"?! e i :!; illy lo-.ver than in l't.l '.'.'hiri! mvrs the lie to these v. ho iy that a.Kertisin is ru!.t:m wiM an. I something ouht to he hire aho::t it. Vo : won't nanil reading a fev. stati-.tie-i. I urn sore, for they shcAe that v. hile aiivertisin;; hi; Llro'A.o. it has not even kept ;iaee w.'h the iiio.vtli of the things which o I' . ct it- national ine 01 .. an.l pchhc interest and service In 1 !::, to start with. America's Amer-ica's total advertising bill was S! hillien. i:ii!ii mm' it is around $7 liilliun. That is quite mi increase, all ri tit. Hut In 1!).'S, the national income was $70 billion against $.100 billion now. . . Let's put that in terms of ratio. Then; are 2.3 times as many dollars dol-lars being spent now for advertising advertis-ing than in 1938. but the national ine irne has yone up 4 3 times. Su the ratio of advertising is actually just about half what it was then. This means one thing, of course; " Mfcd with Flavor If jN; garlic salt Pil'fl r CELERY SALT. ONION SALT SAVOR SALT SEASONING (UHl Schilling FLAVOR QUARTETTES V 7 extras enrich its Gi'eat Bourbon flavor OLD straightBODRBONwhisky 86 PROOF OLD HICKORY DISTILLING CORPORATION, PHIL., PA. I namely, that t!ie eHectiveness of ' advei tisintf has been increased to : the point that the same results can be attained with the expenditure expendi-ture of less money; something . which every advertiser nat'Jially desires. It also means that over the years coi.J'Mrnce in advertising has de-( de-( .':. I ti the point where the advertiser can spend less money but In trig you and himself the most benefit. While these statistics about rati ra-ti i seem quite unimportant, actually actual-ly they spell out one of the greatest great-est of all advertising achievements I - the utmo.d eli.'Ctiveni'-,s and ef ticiency of the advertising dollar. Iteeause the advertiser has developed such etlieieney, you Kain. You cain in at least tuu ways. You buy better products now than in l!!!l. And you buy them for less. That astonishes you. that state-j state-j nii'iit, doesn't it ' Look. The cost of j what you buy is, it is true, auout j twice what it was before World War II. But waes, what you earn, are three times as much. What do you think has kept prices down'.' Advertising, of course. "Do I Need Lumber?1 "Of course that fence need: mending . . . and my wife ha: been after me to put up anothe shelf in the kitchen. Then too I've been promising to make thi youngster a desk. Maybe I bet tor call 35!) today guess I LX need lumber." Cedar Lumber and Hardware Company Sti West Harding Phone 35 Sure suicide for over 200 g different kinds of xfTTTv A insects and pests! V I itjl You may now pur- 4 ' chase this amazing i l A4.J l3 Vaporizer for only... 1 J I Tested and approved by the Vfc- V Jj ll i no ditgtact lo ii i" Coprrighl 15J fl hov im.cll and p. Ill but Noan Co. 'J , , o d,)g,oc to Wp th,m .. THORNTON DRUG "Prescription Specialists" Get CONOCO Super Gasoline with TCP here! Emrai IVAN ORTON'S CONOCO SERVICE V 204 SOUTH MAIN PHONE 430 There's no substitute for falsi Sp feiili rati le Greatest Oasoline Development in 31 Years j 1. TCP will boost your car's power as much as 15 Ollly TCP (because it neutralizes power-robbing lead deposits). guarantees yoo 2. TCP will give you increased gas mileage the full benefits (motorists report up to 3 more miles per gallon). I of the greatest K gasoline development 3. TCP will increase spark-plug life up to 150 in 31 years! (because it actually fireproofs your spark plugs). ' ' 1 4. TCP is just like an engine tune-up ; (because it lets you use all your car's built-in power). i 5. TCP makes it possible for you to enjoy all the extra i x S performance of Conoco Super's higher octane rating. Drive carefully. The life) you save may be your own. Vs J Millions have proved it-now prove it in your car! IWtl J IVY7V)1 Conooo SsnGr Ooeolino inif ii IHCIP V- 9 1 t.wta him. ft. c.,. V Consul Oil Omip.il, |