OCR Text |
Show j Spotlighting I UTAH. 1 New Welcome Signs to Greet The Traveler For some time, through the Department De-partment of Publicity and Industrial Indus-trial Development, the state of Utah has maintained seven large signs at points of entry into the state offering a welcome to the traveler. Time and vandals have conspired together to make these signs rather unpresentable to the traveling public. The Department of Publicity now announces that It has assumed the responsibility of renewing these signs and putting put-ting them in excellent condition. Such signs are highly desirable as they offer evidence of a kindly kind-ly Interest in the traveler's welfare. wel-fare. Travelers Do Like Attitude Of Utahns Scores of questlonairres are arriving ar-riving each week at the State Department De-partment of Publicity and Industrial Indus-trial Development, sent In by travelers from every part of the United States and Canada. The information compiled from these questlonairres is comprehensive as well as fascinating. Two phases of this information are particularly striking; (1) the almost al-most universal appreciation of the friendliness of Utah people, and (2) the high percentage of traveler's dollar that goes to the retail store other than for gasoline gas-oline and food. If the retail merchants of Utah could be brought to realize the tremendous potential value of new business through tourist trade, they would redouble their efforts to enhance this type of selling. One breakdown before us shows total expenditures of $372.50 while In Utah, with $50.00 going for gas and oil, $88.00 for lodging, $109.50 for food, and $125.00 for miscellaneous purchases. pur-chases. Another New Yorker states that he purchased a new car in Utah for $1750.00. |