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Show ' mt Sait Lifestyle akt eribnnt Frulav, January 21, rH( Pad'll Vi turn Timely clothing makes waiting comfortable and fashionable By Carolyn Monson Tribune Fashion Editor tt ri f .? Hi fL I1 Increased visibility on the part of pregnant women, whether working or out of the home more, has changed maternity fashions The smock, a loose housecoat, a husband's shirt won't take a woman where she needs to go There s strong demand for suitable clothing that allows pregnant women to feel and look comfortable and fashionable Manufacturers are attempting to meet the demand Clothing Versatility The nature of pregnancy demands clothing versatility What a woman buys and wears at three months into the pregnancy must look good now and at eight months Comfort, a prerequisite, is the first reason a pregnant woman goes shopping for clothes With 42 percent of pregnant women first-tim- e mothers, education is essential Jill Kogianes, district manager for Motherhood Maternity stores, discussed the importance of education With six Utah for mothers-to-b- e stores, one in Idaho, two in Montana and one in Rapid City, S D , she sees a lot of pregnant women in her district, listens and attempts to solve their problems and meet their clothing needs "The first-tim- e mother has no idea how her body is going to change What fits now may not be adequate later and she needs someone to explain it, Ms Kogianes said Debbie Lloyd. Salt Lake City, agrees Mrs Lloyd, expecting her second child the end of April, said her (flip OlliriP rE06J? biggest clothing mistake for her first pregnancy was not getting clothing big enough "You expand in places you don t expect and get much bigger than you dreamed possible," she said Some women start their maternity clothes shopping early, Ms Kogianes explained In early pregnancy, some experience morning sickness Pressure from regular clothing adds to the problem These women need clothing, skirts and or pants relieving pressure around the middle They are able to wear regular tops, but those pants make them miserable Latest Innovation Pants offer the latest innovation in snaps, instead of maternity wear that panel that tends to show beneath smocks There is usually a series of snaps Women wear them at different settings depending on size When the baby is born, pants are wearable back to the small size snaps She said a good rule of thumb on getting pants that fit now and later is an inch (of fabric) to pinch on each side " The store has a pillow women can use that adds three months to their present size Another important facet of maternity clothing is proper underwear, an area many pregnant women ignore Ms Kogianes stressed wearing a good bra, one that fits and provides adequate support Her store, one of 320 nationwide, with headquarters in Santa Monica, Calif, custom fits bras Slips, hosiery, panties, swim- - 3ES 3 tSI& camp shirt, blue pants, left. Denim dress, right, has a dressy look. Debbie Lloyd of Salt Lake City, wears a casual, tropical-prin- t wear, exercise wear, activewear are featured in the stores It is hoped that the pregnant woman can do all her shopping, plus get expert help in every store," Ms Kogianes said Her stores offer quality garments in the medium price range Much of the inventory is made by the company, benefiting women because the clothing is of uniform color Color Coordinated Every garment is color coordinated to go with any other garment in the store each season, she explained A woman may choose a top and know a skirt, shorts, pants are available to color coordinate 3EH3fiEHi OSHsT fftsJJT4 derwear and two slips, Ms Kogianes said From this basic wardrobe, color coordinated, the woman has the possibility of creating 30 different outfits She explained that this is a big wardrobe Many women can get by on less Pants retail at about $32 A woman can expect to pay $25 to $40 for a top and $40 to $95 for a dress Bras are $16, hosiery, $4 50, underwear, $6, and a slip, $16 A pregnant woman will look her best wearing clothing not too small, but equally important, not too big Too small clothing is revealing as well as uncomfortable Too big clothing makes the woman look sloppy," Ms Kogianes said Clothing in the stores is sized to a woman's regular dress size The expansion qualities, however, are built in An example is the maternity top It is made longer in front than in back This, she explained, allows for expansion, without hiking up in front something to keep in mind when attempting to make a regular "big shirt a substitute for maternity tops Another maternity smock versus regular top comparison is the extra room in the bust area The working woman seeking an ample wardrobe should buy four bottoms (pants and or skirts or a mix), five tops, two dresses, three bras, three pairs of hosiery, six pairs of un by 311 Jackets n E03D in fine Sells $25 stores for $31 to $75 Vests $15 Sells Salwdownotlncluda'kniCdanimTcoordinatrqroupIaarty.pring Salt Lake City Midvalley FACTORY OUTLET The Family Centr VISA in fine stores lor $31 to $58 grouporbalcrgroup 17b0 South Stu 5b9Q South Redwood Road 4b7 5141 968 7710 '0 im to b 10 am to ly pm-Vc- 7 through Saturday through Friday Closed Sunday 10 am to 6 pm -- Saturday : VISAMASTER CARD PERSONAL CHECKS ACCEPTED 1 Closed Sunday m |
