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Show Women: wholesome, important influence on men's purchases Rcicril (oe.tuli proves th.it women .ire the Joiiiin.int inlhi-cnec inlhi-cnec on the puuh.ic ot .ill men's .ipp.irel. men's eills. in p.irtk ul.rr Hence, in the selection ol i .illier's I).i eills. women .ire the toeiis ot nc.irK .ill the bus -in' .utiv 1 1 In I.k I . w omen .ue the pri-tiury pri-tiury pur i h. i sin k agents of ni.my necessity use Hems of men's uc.ir -socks, uruler-v.e.ir. uruler-v.e.ir. h.iiHlkerclliets. etc . D.id usually doesn't like a shopping trip to pic k up these Items ot "inconspicuous con-suuiphon" con-suuiphon" .mil relies on the women in his .muly to shop lor h.isic we.ir.iHcs Hut O.ul ilocs w .ml to pick his own "work" clothes - the iliess up suits he we. us to the ol-ficc ol-ficc ,ui(l or the "iinilonn" ile- nMMMHMMHIrfll ni.inded by his work. Here he is guided by peer piessurcs, and wjnts to "go .iloni; w ith the hoy s " Not so lor alter hours wear. Research shows that men who dress with some formality for business shirts, tics, suits. .k kels tend to "dress down" when they j:cl home, preferring easy slacks, sport shirts and sweaters. Men w ho dress more casually for the ob. in matched sets, sport shirts and or work clothes, change to "dress up" casual ap-p.uel ap-p.uel w hen they arc off the job. Other recent market studies show that women arc influential in up to St) percent of the men's apparel purchased, whether they buy it lor lad, or go along w ith Dad as an advisor and arbiter arbi-ter ol good fashion for him. |