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Show 'Radio Program 4 Tells Of New G. E. Appliances A full-scale, nation-wide radio network program was launched Monday by the General Electric Company, according to a recent announcement by David A. Friel, local General Electric dealer. The new program titled "The G-E House Party," offering listeners lis-teners something new and novel in audience participation broadcasts, broad-casts, and starring Art Linkletter as master of ceremonies, will be heard every weekday afternoon, coast-to-coast. Monday through Friday, 2:00 to 2:25 p. m. over the full network of the Columbia Broadcasting System and KSL. Originating from the studios of KNX, Hollywood, it is the plan to tour the show to other cities in the near future. Sponsored by the Appliance and Merchandise Department of General Electric with headquarters headquar-ters at Bridgeport, this new radio program is in direct support of the thousands of G-E Appliance Retailers throughout the country, as a further means of preparation now for post-war business. All G-E appliances and products will be advertised on the program to give listeners an idea of the new things to come so that future purchases pur-chases can be intelligently planned and saved for, when Victory assures as-sures a return to civilian manufacture. manufac-ture. By stimulating people's wants and desires to own new electrical appliances for Better Living it is hoped that "The G-E House Party" can be made a job-creating influence influ-ence by helping to maintain a high-level high-level of post-war production. Radio fans will find "The G-E House Party" a microphone-full of fun and family entertainment. |