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Show States Prepare For Record Tourist Trade In a record-breaking drive to lure postwar tourists and eventually eventu-ally permanent residents, to extend ex-tend markets for their products, and to attract lucrative new industries, in-dustries, state governments have embarket upon their most extensive exten-sive advertising and publicity campaigns, the Council of State Governments reported recently. Appropriation of 40 states reported re-ported to the Chicago headquarters headquar-ters of the council add up to a total to-tal of almost nine million dollars to be spent during the next two years, and this does not include privately raised promotional funds. The council has 'brought up to date the prewar "advertising by the states," published in 1941, and is now sending out copies of a mimeographed edition to state officials, directors of advertising bureaus and others who are interested. in-terested. The current all-state total is well ahead of the eight million listed for 39 states in 1941. Of that amount, Utah alone was credited with more than one million for its new department of publicity and industrial development, and the money was intended to finance capital investments for industrial developments as well as publicity. |