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Show Si lii' TRUCK ! PUHPflOSPEHS Parade in Connection With f Army Convoy's Arrival : Arouses Interest. ' Dealers and Commercial '. Firms Join in Telling of Benefits. ' ' Ship by Trunk," the slogan painted on the banners burno by something like I.jO trucks in the J"ralc ast Tuesday afternoon, which was headed by tho ; army truck transport convoy, embodies j far nioro than a neat phrase or a temporarily tem-porarily popular idea. It expresses a far-reaching thought and plan .by which it appears the multitudinous business ; interests of the nation will be greatly 'J stimulated with consequent acceleration ' of the vitally important reconstruction : work imperative after the world war '- closed. The success of Tuesday's parade, iD : which trucks of almost every size, type ! aud mako appeared, was evident in two ways: the cordial and prompt response of commercial firms employing trucks . to tho appeal of the Motor Truck Dealers' Deal-ers' association, and also by the vastly incroaseil number of inquiries coming to tho Firestone Ship by Truck bureau, ; established for general public information informa-tion and benofit at the offices of the yirestono Tire and Bubber company, J 31 West Fourth South streot. Cooperation Is Noted. ; W. n. Jenkins, secretary of the Salt ; Lako Motor Truck Dealers' association, ; and manager of tho Firestone ''Ship by ; Truck" bureau, said yesterday that he was pleased to be able to state that the legend on tho .banners in tho truck parade was already proving the cxcel-lent cxcel-lent results of inaugurating tho movement move-ment at this time. "With the scores ; of army trucks before their eyes," Baid Mr. Jenkins, "and with the common knowledge, disseminated through the public press, of the great distance that the army truck convoy had traveled, despite varying and adverso climatic ' conditions, over roads that were oiten-times oiten-times seemingly impassable, those who j witnessed tho imposing parade were r given an indisputable object lesson teaching the capacity and reliability of the motor truck as a factor in trans- portation. . "As a result the people generally ; have begun to ponder to ask themselves them-selves and one another questions about the 'Ship bv Truck' movement, many .. of them ultimately seeking detailed and official information at the bureau the Firestone company has established at , our branch offices. The spirit of co- operation is more and more in evidence each day and we confidently expect v that in the near future Salt Lake and . the region tributary will go on tho map as an exponent of the 'Ship by Truck' idea to tho same relative decree as have many of the larger cities ot tho east." Motor-Truck Express. One of the now phases of tho "Ship by Truck" industry is the motor truck express. Harvey S. Firestone, president of tho Firestono Tire and Bubber company, com-pany, recently wrote: "There are today in active operation several thousand truck-transportation companies. From every large distributing distribut-ing center, and many small ones, these arteries or expross trucking reach out, relieving even revolutionizing -the older methods of moving freight. "Already tho tendency is toward organizations or-ganizations of financial stability and high efficiency of operation. "When you entrust a shipment to one of these forwarders by truck, you have ample assurance of punctual delivery. de-livery. "These companies are dispatching their trucks on regular schedules over carefully planned routes. In addition to prompt shipment they afford you extra precautious and special caro in the handling of your goods. "The transport company's truck backs up to your shipping ' platform. Your consignment is loaded and receipt given. The truck rolls out; is shortly moving on its sure, rapid, uninterrupted courso to its destination." That Kind. "What sort of a girl is she?" "Tho kind that everybody says will make a. good wife for somebody some day." Detroit Free Press. |