Salt Lake Tribune | 1919-03-16 | Page 48 | Monogram Helped De Palma to Win

11G1I HELPED DEPWMli Famous Oils Used by Many Prominent Drivers and Car Owners. When Ralph De Palma recently broke all speed records from one to twenty miles iti Florida, Monogram oil .shared In his triumph. According: to a telegram flashed by him immediately after making the sensational drive, Monogram oil was used to lubricate his car. His telegram, a copy of which has been received by ft. K. Brazier, sales manager for the In-termountain In-termountain TCleetric company, distributors distribu-tors of Monogram oil. reads as follows: "As usual. Monogram oil lubricated my Packard twin nix in making- new world's records from one to twenty miles." In commenting on this performance, Mr. Brazier said, "We wore not surprised at all by the news. For a long1 time we have known that De Palma, and, in fact, tens of thousands of other automobile enthusiasts- racers, pleasure drivers, busi-nrss busi-nrss men and truck owners use nothing els.? but Monogram, because they have found, through practical experience, that it is the one lubricating oil that measures up to the requirements of every occasion. "Proper lubrication seems to be a sim-pie sim-pie matter, but don't you know, inadequate inade-quate lubrication, mostly due to the use of a poor cicJity of oil, causes more engine en-gine trouble than any other one thing. The importance of this subject cannot be overestimated. It is absolutely true that the value of your car three years from now depends to a great extent on the quality of the lubricants you are us'ng today. "Lubrication is an interesting thine. The amount of work whirh that thin film of ell does, circulated between the moving mov-ing metal surfaces of the engine, is wonderful. won-derful. "So f ngine or machine bns ever be:n 1 n ven tod. or ever will be, which cri n entirely en-tirely eliminate friction. If such an engine en-gine wero pn.-lbl.'. perpe'.u;)! motion, the dream of dreamcm, would be an accom-pHf-hed f.ict. "Thoueh we ennnot " entirely eliminate friction, we can divert it. through proper lubrication, lo the protecting film of oil. To absorb this rubbing, the oil mut possess pos-sess unusual resisting qualities. In inferior in-ferior grades the tiny globules break down. Jen ving the metal surfaces unprotected. unpro-tected. This oily film cannot withstand the intense heat and tremendous pressure to which it is subjected. Therein iu-s the set ret of Mc-nogi am snperioi ity. ft :ib sorbs fi'trine friction unh-r any condition condi-tion of snr-ed. load or endurance. Tt is (be lore, hard, ruclir.e1 grird that s.iow lb-"1 v.tlue of prf'ct Publication." Mr. Prnzior ptntrd out. Dint th makers mak-ers of Mnncqr;::n oiis -'Mid greases Turn nut but one quality of oil f c r mri-'-s rind pV'.sur- enrs alik-. They are made from Pennsylvania crude oil. Ity ue m n? ;h cheapest, insurance obtainable figainst depreciation.