Salt Lake Tribune | 1917-05-27 | Page 30 | Cole Sales Aid Government in Disposal of Liberty Bonds

Cole Sales' Aid Government in Disposal of Liberty Bonds For the purpose of assisting Secretary McAdoo and the government in the financing of liberty loan bonds and putting put-ting them into immediate circulation, the Cole Motor Car company of Indianapolis, Indian-apolis, Ind., has announced an original pfcui of its own which will give liberty bond owners a buying value of $102 for each $100 invested in the bonds. For example, a $50 bond will have a purchase pur-chase value of $M, a thousand dollars worth of the bonds will be equivalent to $1020 in trade, and so on. The Cole liberty loan plan, as it is known, has met with the hearty approval ap-proval of government officials, it is understood, un-derstood, and it is endorsed by some of the most prominent New York bankers. bank-ers. A market value of $102 for a .$100 government bond is unique, it is said, in the financing of war loans. The Cole libertv loan plan follows: On and after Wednesday, May 23, 1917. the Cole company, at its factory and at the salesrooms of all of its dealers throughout the L'nited States, will accept ac-cept libertv loan bonds at the rate of $102 for each $100 bond, in part or full payment for the product which it produces. Added interest is given to the plaifcin that the company announces it allows purchasers to redeem their bonds. According to the official statement of the Cole liberty loan plan, it is the desire of the Cole manatrcmcnt that other motor car manufacturers, merchants, mer-chants, bankers and alt other classes of tradesmen adopt a similar policy and thereby immediately assist in the wide disVibution of the bonds. It is predicted pre-dicted by the Cole company 's financial advisors that a general adoption of such a plan for the negotiation of the liberty loan bonds would give art impetus im-petus to the country's war bond proposal pro-posal far greater than even the response to similar government war loans negotiated nego-tiated by the European governments since ' ' In order to carry on the war, we must have monev. Our government has issued a great liberty loan and it is up to the manufacturers and business men, who depend on our government for their husiness success to assist that government govern-ment in getting that money,'' said A. F. Knobloch. general manager of the Cole Motor Car rompany. "Secretary MrAdno expresses the situation very clearly and impressively when he says: 'In order to carry on the war, the first necessity is money. That is the reason wo have issued the great liberty loan, because the monev. derived from it will be dedicated to the cans of human libertv throughout the world. This is the noble and inspiring inspir-ing ideal, the only ideal for which the American people are willing to engace in war and the only ideal which ran quicken them to dedicate their lives and thir fortunes with the same splendid splen-did patriotism that animated our fore-f fore-f atliers when thev gained for us the imperishable blessings of libertv. ' ' '