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Show COLE Ml OPTIMISTIC OVER lili On the last leg of a swing from In d anapolis to Ind anapohs v a Jackson ville THa and Vancouver B C H C Bradfield advertising manager of the Cole Motor Car company manufacturers of the standardized ear is spending a week n Salt Lake and Ogden with the Brown ng Auto & Supply company Cole d str butors The Cole globe trotter br ngs opt! m fetic reports on general conditions In the automob le industry while he does not pred ct a generally good business for all manufacturers he contends the ones with an established reputation bu lding a car that comes up to public demands will have all the business they can consistently take care of That there will be more transcontl nental tour ng the coming season than ever before and that neit year will ex ceed all expectat ons as the statement of the Cole advertising man He bases th s statement on the large number of nqu nes that h s (Company and other automobile manufacturing concerns are rece ving asking about road cond tions transconf nentaj equipment and routes Mr Bradf eld says It is natural that next year should see a tremendous big crowd 6f eastern automobile tourists stop p ne in 8alt Lake on the r way west The b g Bhow in San Fran c sco will be a drawing card but even if the exposit on was not to be held the country would see a large number of automobiles careen mg westward because of the tre mendouS advertis ng campa ga the L ncoln bighwav is carrying on. Due to the fact that Cole last year sent his chief engineer and chief factory tester on a western trip it is perfectly natural that this factory Bhould get a large number of jnqu nee The b g six cy nder Cole was decided npon str ctly from the transontinental tour ng standpo nt It was selected to stand hard gruelling and be able to make any kind of a trip without giving the dr ver mechanical troubles This was one of the a ms of Chief Eng neer Crawford when he preceded 1915 transcont nental touring bv two years Generally the public in the east know this fact for we have done e-veryth ng possible to let them know Cole has a transcontinental freyhound In the inquiries we ave received we have been asked nun erous quest ons mainly on the equipment carried In all cases we have quoted from the Salt Lake City Automobile club S book on tour ng nstruct ons Our transcon tinental partv found this complete n every deta 1 Polks in Salt Lake ty will see all kinds of cars from a Ford to a Rolls Eoyce crossing through their state the com ng year W th reference to the general auto mob le tuat on Mr Bradr eld says The big crops naturally g ve bus! ness a boom Then aga n the pub lie realizes the automobile is more of a necessity than a pleasure com mod ty The manufacturers real lzing this are building better au tomob les They are not going in for radical changes The public will not ce m the 1915 announce ments there is to be little change over last year s models Simplicity and durability are the essent als that engineers have given special attent on to One thing the publ e will find b that manufacturers are getting farther and farther away from freak construction in whole or part Standard construction will prevail The cars will show mors refinements, but in the chasses while there may be no outward ap pearance, the general publ c will find after experience better ma terial has been used. The manufacturer is realiz ng more and more every day that pro duction will take care of itself if he has a good product but that d s tnbut on is the mam feature in a successful business For successful distr bution the honest manu facturer realizes he must turn out a good product that will give the owner 1 ttle trouble In minim z ing mechanical troubles the manu facturer 1b co operating with li s dealer, for any person realizes that a dealer who wants to g ve proper serv ce to a customer cannot do so with any decree of safety for h s future m bus ness f the product s not up to standard In the 1915 announcements it will also be found that a number of manufacturers th a year will pur chase high grade parts in an effort to give the public the best Where weaknesses have developed rather than try experiments the manu facturer is going into the market and purchas ng radiators if he has had troubles in that direct on axles if they have been trouble some and 6o on through o t the car General y speaking, the publ will buy automobiles this year more than ever for the day of argu i mental ealesmansh p is fast passing especially with the man who has had automobile expenence |