Show I ADOPT ADOf NEW 1 I METHOD IN INI I CAR SELLING Browning Company T Plans to Feature Dealers Dealer's Responsibility I to O Owners I I I I IAn An unusually satisfactory volume of or I business s is reported by the tho Browning company compan nt at Sixth South and Main streets as well n as b by their branch houses at I Idaho aho Falls Twin Falls and Ogden One interesting nn angle le of or this re remarkable re- re volume of at buying says sas tho the manager Is Is the amount of ot patronage c coming in from Crom old Wo 0 sense the tho dealers dealer's responsibility in allour all allour allour our transactions with the public ItIs Itis It Itis is coming conning to be more and more malO a n. fact that permanent t satisfaction of or tho the car buyer cr er must arise out of oC the Interest and responsibility of oC the tho dealer For ForIn ForIn Forin In these days of or car production b by an I army of manufacturers ono dependable dependable depend depend- able factor In the transaction Is IA the dealer denIer Tho The real value of or a car is in the exact measure to the service which It gives and this depends lar largely 1 upon dealer operation co-operation with the this buyer buer after aCter the wale le Is 18 made mado The buyer is almost wholly helpless It If thrown back without recourse on the manufacturer who Is ls far tar distant and often unable le to exert his Interest adequately in tho the buyers buyer's satisfaction The modern dealer denIer must get squarely square square- ly 1 under this responsibility and become I more of a a. merchant and loan of or a mero mere order taker The Tho development de of or this new trend In automobile I ing will result In strong dealers dealer dealer themselves able ablo and willing to stand between the buyer and the manufacturer manufacturer manufacturer I to the thc end that tho the purchaser shall Hhall always alwa's set got what ho he wants want and full service from tho the car of hl his choice The Browning Automobile company is emphasizing tho the importance of or dealer responsibility and is Ie getting setting squarely In line with this now phase of or automotive merchandising in Its it's sale of ot Overland O Four JoUr and Knight Willys Knight care cara |