OCR Text |
Show II MANY PUT MONEY IN I HIGHLAND PARK LOTS HJj I Investors and Homeseekers Alike Attracted by Common I Sense of Southeast Proposition. I ; IMPRESSED BY MAGNITUDE OF THE I . ' IMPROVEMENT WORK. UNDER WAY I) I Purchasers Say They Could Not Realize What Is Being I1 . Done Nor How Mature Has Prepared Ideal Location 1 .Till Convinced by Visit to the Tract. I "WHO CAME TO SCOFF REMAIN" TO PRAY." H I , T IS no trout,le to sel1 Highland Park lots I to a person who has visited the property, jfj j kenwood This is the verdict of every member of tlie ' ' fej f$ large sales force of Kimball & Richards, J s i Land Merchants, 30 Main street. Skep- , Is tics, they say, when any are found, are y only among those who have not been out I 1 ' ' to Highland Park recently; who do not I ; know how rapidly the southeastern por- h, tion of the city is advancing, nor how admirably adapted v the site is by nature for a handsome residence section; I who do not know of the immense amount of improvement I work being done by Kimball & Richards, nor of what the activities of the Kimball-Richards Building Company 1 1 mean to the tract. I . Those who have been there and have seen for them- I ' selves are convinced. Almost without exception they I show what their judgment is by investing. Either they want a share in the profits that will accrue as the property 1 ; advances in price, or they plan to build a home for them-' them-' selves among surroundings that are both beautiful and desirable. Hl 1 The .secret of it all is that Kim- r H ! ball & fticlianls. by viirue of ex- r H pericnee, know whnt the purchaser s H . :. v of real estate in residence districts 4 HK , ' wnnts; nnd tlicy set themselves to r BL , !i v the task of ecttinp just that. , 'h They know that in a rapidly- growing city, where desirable I ' v homes nrc hard to secure at any v 1 price, because the demnnd is con- - l '' eiantly exceeding the supply, there r Ht v arc nlwavs purchasers to be found v H J v for desirable property. They B 'rj 'I- aimed io supply desirable prop- n ! They can do many things, "but one (.' thing (hey could not do; that is, mnko Hj uitnble site. So thoy chose one. .1 Nature had nJready made it for them, j Not every diamond Nature makes is both large and perfect; but some are. 'i. Highland Park," considered as a site for Hj ' ; h residence district of the- better class, . in, is one of Nature's perfect diamonds. H' But perfect diamonds must be cut. , ' beforo their bistro is apparent. And H. it: Hiighfand Perk is now undergoing the Hj J; cutting process. The process is cost- H' i ing Kimball Sz Richards $100,000. But P" I j! when it is completed they will hnvo a 1 , h Koh-i-noor among residence districts. j Tt takes an expert to cut a diamond B' '. or to prepare a tract of Teal estate for fli i ': the market. Ho must know what is B. ' r I waited and how to get it. Tie must B' f , 'j ; havo common sense, and must apply jr. : ! ! ! That is just what Kimball & Richards B, , linvo done. ; In platting their addition, for exams' exam-s' . ' ! pie, they have so arranged the lota that J s A j j only a small percentage of them face H jj ji; north, nnd these are, with very few ex-j ex-j i j J j captions on tbo main street of the Hf J jj i tract, Stratford avenue. They Tiare i )' provided tbo majority of the lots with j alleys to the rear. Lots vary in size V; J; fo that the man who wants a garden kt j may have one, and the man. who docs Hjj' ; . i not wish that mucli space will not have 'ji 'j to take care of it. ' ; J J The demands of the purchasing pnb- i-'i j v -r lie havo been anticipated.-'' l j'l l Tho fnmo jrinciplo is applied in jm- fiit j provunicnls undor way. )l Cutting a Diamond. !' jji 1 The public wants streets that will t '' ;j remain at )ermancnt grade, fosses are 1 ' fnon heavy when the city engineer dc: ' niands a change. The streets in High- R" "nt nrK ,nst be graded as ordorcd : j by tbo city engineer. A bond of $7500 t' forfeited if they arc not. " The public wants freedom from local j J , improvement taxes. Tbo streets of 1 I, Highland Park will be curbed, will havo L. 't la livc-foot sidewalks on each side, and t i lots aro bought on the condition that . I! this will be done. 1 .i . The public wants shaded streets in ,' j thfl rcsideucc district. Kimball & Rich- , ' ardn arc irndcr contract io purchase ji li 7000 beautiful shade tr(ces, and 2000 or' , 'I thorn have been delivered and planted. JL. i The public wants water service. Thi' H' xft city council committee hns already rc 1;. r; ominended Uus for Highland Park. In addition, the land hns rights to irrigation irriga-tion water. Electric lights and street car serv-ico serv-ico arc- coming, too. The public -wants beauty in surroundings. surround-ings. Kimball & Richards have laid out the streets in a manner that, with the shade trees provided, assures their bandsomo appearance. Further, the- building restrictions call for residences moro than fifteen fret from the property line, and costing not less than from $1500 to $2000. I The public wants a pleasant neighborhood. neigh-borhood. Highland Parle, favored by ! Nature- with uniformity of grade, has the further advantage that it has been laid out under a single direction, nnd that beauty in general appearance has always been kept in mind by the designer. de-signer. Further, the building restrictions restric-tions assure bouses of tho better class. The result will be long, beautiful and uniform Blreots. lined with homes of sui'h a substantial character that they will retain their neat and trim appoar-anco appoar-anco for years. There will bo no old shacks tlicre. jWhat more desirablo neighborhood would tho ordinary man ask for? The public wants assurance that people peo-ple will build there nnd livo there. The Kimball-Richards Building company bus let tho contrncts for fifty line homes to be built this summer, and plnns to erect as many moro in tho addition. ad-dition. That in applied common sense in tho handling of real estate. Tho place is mado attractive to the home-builder, and ho buys. And becnuno the home-builder home-builder buys, tho investor finds ita good place to put his monev. That is why Highland Park lots sell so rapidly, and why values must go up. It is hard to imagine what all this expenditure ex-penditure means, unless you go thcro to see for yourself. But visitors who do go, and who see tho several score of teams working day in nnd day out: who sec what has been accomplished and the preparation mado for so much more these p'eoplc say thoy did not know beforo how big' a proposition it was. nor rcalizo what it means to an addition to have $100,000 spent in ite improvements alone. Stupendous," they call it; and vet through their amazement, thov realize tho common senso that malccs the Highland Park proposition so desirablo. |