Ogden Standard-Examiner | 1922-07-16 | Page 6 | Defends Stand on Billboards

DEFENDS STAND I ON BILLBOARDS, I Denies Outdoor Advertising! iB Sign Is Menace to HH City's Beauty Hgj By TOM XOKES, Chairman of the Legislative Depart- iB merit of the Poster Advertising 'HH Association. B$8 JOHNSTOWN, Pa.. July 15. Jusl in proportion to the Improvement; H 'irought about In our architecture, city tO planning a,nd zoning, the malntcr- JB ance of the appearances of our dwell- B1' lnes, office buildinrrs. factories, gai - iBfc ages, gas filling stacions. barns, shed--. HL , the cleaning up of the tenement ano Hg slum districts ot" our cities, the oblU - Hi : eralion of dump heaps. mosqut,o- Bf breeding pools and swamps, ami un- 'BR1 tidy vacant lots and the more rlgTd Hf i nforcement of the laws now on the HHj statute books having to do with the HH abatement of the common nulsanncs H just in the proportion ontv I multiplied many fold, Will he th. H. proyement of the so-called "bflj- board' situation in this country. "HBl This is th answer of the post H I advertising industry and other legltl- HH mate jiitioor advertising interests', ' HH the Oplted States to a number of ;Bg recent attacks upon "billboards" HH unsightly nuisances and blots upon H t b la ndscape. Br. It has particular reference to H . mgi tnlmadversiona of Joseph Pennell, a Br-' famous etcher and biographer r i HH I Whistler and otherwise well known Hj for his denunciations generally t H anything Which disagrees with his own H persona oplniono, Ho Furthermore, the legitimntr outdoor advertising interests stand ready to By I co-operate with the art and civic or- Hfl Iganlzatlotis In nny'lmpro nt cuhi- H p. ticn ' The Poster Advertising as-oclation. fl winch is represent'. 1 in sr.Ofi dtU and towns In th United States and HHl Canada, would also have the pubUc HH differentiate, aa between the legiti- B mate standard poster advertisl'rtg bot.ids and the regular painted butje-tan- that are used by more than SHu H itaanufacturers and more than 100,900 H of the loadinK local merchants :m 1 other advertisers in this country, ctftl the irresponsible, and rjultc often HI" gal daubs, snipes, hand bills, tack cards, tin vijrns- banners, etc.. which are affixed in different -ivs to trees. fences stables, etc, Every effo-t 4s bring made by Mi. legitimate outdoor ladysrtlsing interests to have t hi t.aci:iniT and sniplrg and bill daubin;: eliminated. m" The legitimate outdoor advertising Sign is an article of commercial utii-Ity utii-Ity Many objects of commercial util-ity util-ity spoil the lands-rape. Hut their un-provemeht, un-provemeht, rather than their ellmin-ation, ellmin-ation, is ought, because the econ-lomlc econ-lomlc functlcfjia of objects of utility p?. pretty well understood and apprcclaif- feed fe-ed tp It Is only because of a more ;r ie?. general Ignorance of the iunc- tior.s of advertising in business th WL advevtlsil - slf"-- are not generu.lt' IwEf'.i regarded as ojts of comnun il E utility. Kv The poster advertising boards hajjfi H ofton been referred to "the pubUi R--. Lart galleries." Th. colorful poster K'" I appeal to the masses and classes, and Wk they furnish about th- only art msfffy Ky , poor people can cet to see and ap- M-.':- predate no- K. "